Air Fryer Statistics 2026
This page collects current figures on air fryers in the UK and the US: how many households own one and how often they use it, what the market is worth and where sales are heading, how much electricity an air fryer uses compared with an oven, how people cook with them, and what insurers and safety regulators report. Sources are survey publishers (Leatherhead Food Research, YouGov, Bryter, NFRA), market data from Circana and the International Housewares Association, company filings from SharkNinja and Ultimate Products, the Office for National Statistics, energy bodies (Energy Saving Trust, Smart Energy GB), Which? lab tests, Aviva, Recycle Your Electricals and the US Consumer Product Safety Commission. Most figures describe 2025 or 2026; older figures are marked with their year.
By the HearSmart research desk · Updated November 13, 2026 · 53 numbers drawn from 19 publishers and reports
57 of 57 quotes matched to the publisher's page by our checker on November 13, 2026
Short answer
65% of UK households owned an air fryer in December 2025, up from 30% in 2022, according to Leatherhead Food Research, and NFRA research puts air fryers in nearly three in four US households. Circana forecasts US air fryer dollar sales to grow 15.6% in 2026 after air fryers led kitchen electrics growth in 2025. Energy Saving Trust tests show an air fryer cooks a chicken breast for about £0.14 against £0.20 in an electric oven, a saving Smart Energy GB puts at about £45 a year.
Headline numbers
- 65%65% of UK households owned an air fryer in December 2025, according to Leatherhead Food Research's survey of 2,074 adults.Leatherhead Food Research
- 30% to 65%UK air fryer ownership more than doubled from 30% of households in September 2022 to 65% in December 2025 (Leatherhead Food Research).Leatherhead Food Research
- three in fourAir fryers were present in nearly three in four American households in 2025, according to research by the National Frozen & Refrigerated Foods Association (NFRA) fielded in September 2025.National Frozen & Refrigerated Foods Association
- 15.6%Circana forecasts US air fryer dollar sales to grow 15.6% in 2026, alongside 16.5% growth for espresso makers.Circana
- 4%US kitchen electrics sales grew 4% in 2025, led by air fryers, espresso makers, ice shavers and stand mixers, according to Circana data in the IHA State of the Industry report.International Housewares Association
- 10,178Ultimate Products' own-brand air fryer sales were £10.2 million in FY25, down from a peak of £25.7 million in FY23 and up from £1.5 million in FY20.Ultimate Products
- £0.14Cooking a 600g chicken breast in an air fryer costs about £0.14 in Great Britain, compared with £0.20 in an electric oven, according to Energy Saving Trust lab tests (2026).Energy Saving Trust
- 19%19% of UK adults had encountered a potential or actual fire hazard at home caused by an air fryer, in Aviva's 2025 survey of 2,000 adults.Aviva
Reading the numbers
The air fryer is now a standard appliance in both countries. Leatherhead Food Research's tracker shows UK household ownership rising from 30% in 2022 to 51% at the end of 2023, 61% in January 2025 and 65% in December 2025. Surveys of adults by Aviva (68%) and Recycle Your Electricals (66%) land in the same range. In the US, NFRA's 2025 research puts air fryers in nearly three in four households. Use is frequent: Leatherhead estimates 56% of all UK households cook with one every week.
Sales tell a more mixed story. In the US, Circana data in the IHA State of the Industry report shows kitchen electrics growing 4.1% in 2025 while the wider housewares market shrank, with air fryers named first among the growth drivers, and Circana forecasts 15.6% dollar growth for air fryers in 2026. About half of recent US buyers were getting their first air fryer. In the UK the boom has passed: Ultimate Products' air fryer sales fell from £25.7 million in FY23 to £10.2 million in FY25, and SharkNinja says air fryers, its biggest UK category, declined in 2025.
The energy case holds for small meals. Energy Saving Trust tests price a chicken breast at £0.14 in an air fryer and £0.20 in an electric oven, and Which? measured a roast chicken at 14p against 30p. Per meal the savings are pennies, which is why Smart Energy GB's annual estimate is about £45 and why Which? notes an oven can be cheaper when cooking in batches. Even so, 60% of UK owners say lower running costs were a reason they bought one.
Safety and food labeling are the open issues. Aviva found 19% of UK adults had a fire hazard involving an air fryer, and its average air fryer fire claim in 2024 was £29,555. On the food side, only 33% of US shoppers say most products include air fryer directions (NFRA), and 31% of UK owners struggle with cooking times (Leatherhead), so pack instructions are spreading quickly.
Air fryer ownership in UK households
- 1.
65% of UK households owned an air fryer in December 2025, according to Leatherhead Food Research's survey of 2,074 adults.
Leatherhead Food Research, Air fryers become embedded in UK cooking routines, consumer research shows (Aug 2026)
Exact wording at the source
The latest data shows that 65% of UK households now own an air fryer, with the majority of owners (86%) using it at least once a week, raising important considerations for food manufacturers and retailers.
- 2.
UK air fryer ownership more than doubled from 30% of households in September 2022 to 65% in December 2025 (Leatherhead Food Research).
Leatherhead Food Research, Air fryers become embedded in UK cooking routines, consumer research shows (Aug 2026)
Exact wording at the source
UK air fryer ownership more than doubled between 2022 and 2025, rising from 30% to 65% of all UK households.
- 3.
About 56% of all UK households cooked with an air fryer at least once a week in late 2025, Leatherhead Food Research estimates.
Leatherhead Food Research, Air fryers become embedded in UK cooking routines, consumer research shows (Aug 2026)
Exact wording at the source
This equates to an estimated 56% of all UK households cooking with an air fryer at least once a week
- 4.
In January 2025, 61% of UK households owned an air fryer, up 10% on the previous year, in a Leatherhead Food Research survey of 2,057 adults.
Leatherhead Food Research, 61% of UK households now own an air fryer, and majority use it to 'cook for two', says Leatherhead Food Research (May 2025)
Exact wording at the source
Leatherhead Food Research’s annual survey of UK air fryer use shows that ownership of the cooking devices has increased 10% year on year, to hit 61%.
- 5.
68% of UK adults owned an air fryer in an Aviva survey of 2,000 adults published in February 2025, and 61% used one at least weekly.
Aviva, Aviva issues fire warning around air fryer habits (Feb 2025)
Exact wording at the source
The study of 2,000 UK adults indicated that more than two thirds (68%) own an air fryer and over six in ten people (61%) use one at least weekly
- 6.
Recycle Your Electricals estimates there are 20.9 million air fryers in UK households, based on 2025 research for Material Focus.
Material Focus (Recycle Your Electricals), Is the Air fryer era… over? (May 2025)
Exact wording at the source
Estimated 20.9M air fryers in UK households
- 7.
66% of UK adults had an air fryer at home in 2025, and 8% had more than one, according to Recycle Your Electricals research.
Material Focus (Recycle Your Electricals), Is the Air fryer era… over? (May 2025)
Exact wording at the source
Two thirds of adults (66%) have an air fryer at home, and 8% more than one.
- 8.
Gen Z adults were the UK age group most likely to have an air fryer at home in 2025, at 76% (Recycle Your Electricals).
Material Focus (Recycle Your Electricals), Is the Air fryer era… over? (May 2025)
Exact wording at the source
Gen Z are most likely to have an air fryer at home (76%)
- 9.
Bryter's UK small appliance study found air fryer ownership rose from 44% in 2023 to 60% in 2026.
Bryter, Small appliances: what's changed in three years (2026)
Exact wording at the source
Air fryers have gone from challenger to staple (44% → 60% ownership)
Air fryer ownership and use in the US
- 10.
Air fryers were present in nearly three in four American households in 2025, according to research by the National Frozen & Refrigerated Foods Association (NFRA) fielded in September 2025.
National Frozen & Refrigerated Foods Association, Air Fryers Are Now in 71% of American Homes, and Frozen and Refrigerated Brands Are Positioned to Win (Sep 2026)
Exact wording at the source
Present in nearly three in four American households, the appliance has permanently changed how Americans cook
- 11.
More than half of US air fryer owners say the appliance has led them to buy more frozen foods, rising to 61% of core users and 67% of Millennials (NFRA, 2025).
National Frozen & Refrigerated Foods Association, Air Fryers Are Now in 71% of American Homes, and Frozen and Refrigerated Brands Are Positioned to Win (Sep 2026)
Exact wording at the source
More than half of air fryer owners say the appliance has led them to purchase more frozen foods — rising to 61% among core users, 67% among Millennials and 63% among Gen Z.
- 12.
Only 33% of US shoppers said most of the products they buy include air fryer directions in 2025 (NFRA).
National Frozen & Refrigerated Foods Association, Air Fryers Are Now in 71% of American Homes, and Frozen and Refrigerated Brands Are Positioned to Win (Sep 2026)
Exact wording at the source
Only 33% of shoppers say most products they buy include air fryer directions.
- 13.
45% of US consumers named on-package instructions as a top driver of using their air fryer more (NFRA, 2025).
National Frozen & Refrigerated Foods Association, Air Fryers Are Now in 71% of American Homes, and Frozen and Refrigerated Brands Are Positioned to Win (Sep 2026)
Exact wording at the source
On-package instructions are cited by 45% of consumers as a top driver of increased air fryer use
- 14.
29% of Americans who were considering a new kitchen appliance in the next 12 months were thinking of buying an air fryer, the most of any appliance, in a YouGov poll of 1,000 adults.
YouGov, Kitchen appliances in 2025: What Americans plan to buy (Jan 2025)
Exact wording at the source
Air fryers are sizzling hot among new appliance considerers, with 29% thinking of buying one.
- 15.
47% of US air fryer owners used their air fryer at least once a week in 2025, compared with 62% of drip coffee maker owners, according to YouGov.
YouGov, Kitchen appliances in 2025: What Americans plan to buy (Jan 2025)
Exact wording at the source
Electric kettles and air fryers also show high weekly usage rates, at 57% and 47% respectively.
- 16.
Two thirds of US adults who own an air fryer had used it in the past four weeks, according to Circana's 2023 Kitchen Audit Study.
Circana, America Reveals What's in Their Kitchens, Their Recipe Usage, and Cooking Skills (Jul 2023)
Exact wording at the source
Two-thirds of those who own an air fryer used it in the past four weeks
- 17.
49% of recent US air fryer buyers said the purchase was a new addition rather than a replacement or upgrade, according to a Circana survey.
Circana, Circana Forecasts U.S. Home Market Growth as Consumers Invest in Products That Help Them Save Money (2026)
Exact wording at the source
Among recent air-fryer purchasers surveyed, 49% said the product was a new addition, versus 27% who were replacing an existing item and 24% who were upgrading or adding another.
Chart
Why recent US air fryer buyers purchased, by type of purchase
Circana survey of recent US purchasers, published 2026.
- New addition49%
- Replacing an existing one27%
- Upgrading or adding another24%
Source: Circana, Circana Forecasts U.S. Home Market Growth as Consumers Invest in Products That Help Them Save Money
US market size and sales growth
- 18.
Circana forecasts US air fryer dollar sales to grow 15.6% in 2026, alongside 16.5% growth for espresso makers.
Circana, Circana Forecasts U.S. Home Market Growth as Consumers Invest in Products That Help Them Save Money (2026)
Exact wording at the source
Air fryer dollar sales are forecast to grow 15.6% and espresso makers 16.5%, together generating approximately $245 million in incremental sales compared with 2025.
- 19.
Together, air fryers and espresso makers are forecast to add about $245 million in US sales in 2026 compared with 2025 (Circana).
Circana, Circana Forecasts U.S. Home Market Growth as Consumers Invest in Products That Help Them Save Money (2026)
Exact wording at the source
Air fryer dollar sales are forecast to grow 15.6% and espresso makers 16.5%, together generating approximately $245 million in incremental sales compared with 2025.
- 20.
US kitchen electrics sales grew 4% in 2025, led by air fryers, espresso makers, ice shavers and stand mixers, according to Circana data in the IHA State of the Industry report.
International Housewares Association, 2026 IHA State of the Industry: MarketScope (May 2026)
Exact wording at the source
Total Kitchen Electrics grew by 4% as consumers ate and entertained more at home. Growth was led by air fryers, espresso makers, ice shavers/snow cone makers and stand mixers.
- 21.
US retail sales of heating appliances, the Circana group that includes air fryers, toaster ovens and multi-cookers, reached $4.94 billion in 2025, up 1.0%.
International Housewares Association, 2026 IHA State of the Industry: MarketScope (May 2026)
Exact wording at the source
Heating Appliances $4.94B +1.0%
- 22.
Total US small appliance retail sales were $44.94 billion in 2025, up 1.0% on 2024 (Circana via IHA).
International Housewares Association, 2026 IHA State of the Industry: MarketScope (May 2026)
Exact wording at the source
TOTAL SMALL APPLIANCES $44.94B 1.0%
- 23.
27% of recent US air fryer buyers were replacing an existing air fryer and 24% were upgrading or adding another one (Circana).
Circana, Circana Forecasts U.S. Home Market Growth as Consumers Invest in Products That Help Them Save Money (2026)
Exact wording at the source
Among recent air-fryer purchasers surveyed, 49% said the product was a new addition, versus 27% who were replacing an existing item and 24% who were upgrading or adding another.
- 24.
SharkNinja's Cooking and Beverage Appliances segment, which includes Ninja air fryers, grew 5.7% to $1,816.3 million in 2025, while its core air fryer sub-category declined.
SharkNinja, SharkNinja 2025 Annual Report (2026)
Exact wording at the source
Cooking and Beverage Appliances net sales increased by $98.7 million, or 5.7%, to $1,816.3 million in the year ended December 31, 2025, compared to $1,717.7 million for the year ended December 31, 2024. This increase was driven by sales of our Ninja Luxe Café espresso machine and the strength of Ninja Crispi , offset by declines in the core air fryer and outdoor grill sub-categories.
- 25.
SharkNinja's total net sales rose 15.7% to $6,399.2 million in 2025.
SharkNinja, SharkNinja Reports Fourth Quarter and Full Year 2025 Results (Feb 2026)
Exact wording at the source
Net sales increased 15.7% to $6,399.2 million.
Chart
Forecast US dollar sales growth in 2026, selected kitchen products
Circana Future of Home forecast for 2026 versus 2025, US.
- Espresso makers16.5%
- Air fryers15.6%
- Rice cookers11.4%
- Slow cookers8.6%
- Cooking gadgets5.2%
Source: Circana, Circana Forecasts U.S. Home Market Growth as Consumers Invest in Products That Help Them Save Money
UK spending and the post-boom slowdown
- 26.
UK household spending on air fryers rose by over 30% between 2021 and 2022, which led the Office for National Statistics to add air fryers to its 2024 inflation basket.
Office for National Statistics, A record revival that's cooking up a storm: vinyl music and air fryers spin their way into the basket of goods (Mar 2024)
Exact wording at the source
The air fryer has cemented its place on many a kitchen counter over the last few years with expenditure increasing by over 30% between 2021 and 2022.
- 27.
Ultimate Products' air fryer sales fell 32%, or £4.8 million, in the year to July 2025.
Ultimate Products, Audited results for the year ended 31 July 2025 (Oct 2025)
Exact wording at the source
Anticipated reduction in air-fryer sales of £4.8m, down 32%
- 28.
Ultimate Products' own-brand air fryer sales were £10.2 million in FY25, down from a peak of £25.7 million in FY23 and up from £1.5 million in FY20.
Ultimate Products, Audited results for the year ended 31 July 2025 (Oct 2025)
Exact wording at the source
UP brand Air fryers - - - 1,545 1,699 5,747 25,671 14,962 10,178
- 29.
Air fryers made up 15% of Ultimate Products' total sales at the FY23 peak, falling to 7% in FY25.
Ultimate Products, Audited results for the year ended 31 July 2025 (Oct 2025)
Exact wording at the source
UP brand Air fryers 0% 0% 0% 1% 1% 4% 15% 10% 7%
- 30.
Air fryers are SharkNinja's largest single category in the UK, and that category declined in 2025 even as SharkNinja's UK net sales grew about 10%.
SharkNinja, SharkNinja 2025 Annual Report (2026)
Exact wording at the source
The UK delivered another strong year with approximately 10% net sales growth, even as our Air Fryer category, the largest single category in the UK, declined.
- 31.
15% of British households bought an air fryer in the 12 months to March 2023, when the average household spent £645 on appliances and devices (Smart Energy GB).
Smart Energy GB, Trending household gadgets: super smart home hacks or false economies? (Mar 2023)
Exact wording at the source
In fact, the average British household has spent £645 on household appliances and devices in the past 12 months with one in six investing in an air fryer (15%).
- 32.
Air fryers tested by Which? in the UK cost between £30 and £285 in 2026.
Which?, Air fryer vs oven: energy usage, costs and cooking results compared (2026)
Exact wording at the source
The air fryers we’ve tested cost anywhere between £30 and £285.
- 33.
About 764,000 air fryers sit unused in UK homes and 1.5 million have been thrown away, Recycle Your Electricals estimates (2025).
Material Focus (Recycle Your Electricals), Is the Air fryer era… over? (May 2025)
Exact wording at the source
764,000 air fryers aren’t used with 1.5 million thrown away to create 2.26 million air fryers are being unused or thrown away that could otherwise be recycled.
Chart
Ultimate Products own-brand air fryer sales, FY20 to FY25 (£ thousand)
Financial years ending 31 July; UK-based owner of the Salter brand.
- FY201,545
- FY211,699
- FY225,747
- FY2325,671
- FY2414,962
- FY2510,178
Source: Ultimate Products, Audited results for the year ended 31 July 2025
Energy use and running costs
- 34.
Cooking a 600g chicken breast in an air fryer costs about £0.14 in Great Britain, compared with £0.20 in an electric oven, according to Energy Saving Trust lab tests (2026).
Energy Saving Trust, Air fryer vs oven: which cooking appliance is cheaper to run? (Oct 2026)
Exact wording at the source
Typical cost to cook a 600g chicken breast: £0.14 in Great Britain (GB) and £0.18 in Northern Ireland (NI).
- 35.
The same chicken breast costs about £0.20 in Great Britain and £0.25 in Northern Ireland to cook in an electric oven (Energy Saving Trust).
Energy Saving Trust, Air fryer vs oven: which cooking appliance is cheaper to run? (Oct 2026)
Exact wording at the source
In this example, it would cost £0.20 in GB and £0.25 in NI to cook the same portion of chicken in an electric oven.
- 36.
Cooking accounts for around 3% of the average UK home's energy use, according to the Energy Saving Trust.
Energy Saving Trust, Air fryer vs oven: which cooking appliance is cheaper to run? (Oct 2026)
Exact wording at the source
Around 3% of the average home’s energy use comes from cooking.
- 37.
In Which? lab tests, a roast chicken cost 14p in an air fryer against 30p in a built-in electric oven, at the October 2026 price cap rate.
Which?, Air fryer vs oven: energy usage, costs and cooking results compared (2026)
Exact wording at the source
The air fryer cooked a perfect roast chicken, and cost only 14p.
- 38.
Cooking a roast chicken in an air fryer instead of an oven once a week would save about £8 a year, Which? calculates.
Which?, Air fryer vs oven: energy usage, costs and cooking results compared (2026)
Exact wording at the source
if you were to cook a roast chicken this way once a week for a year, you’d save around £8.
- 39.
Two portions of chips cost about 8p in an air fryer versus 23p in an electric oven in Which? tests.
Which?, Air fryer vs oven: energy usage, costs and cooking results compared (2026)
Exact wording at the source
It only cost around 8p to cook two portions of chips in the air fryer, compared with 23p to cook the same quantity in the oven.
- 40.
Which? based its 2026 cost comparison on an electricity price of 26.32p per kWh, the average capped direct debit rate from 1 October 2026.
Which?, Air fryer vs oven: energy usage, costs and cooking results compared (2026)
Exact wording at the source
We calculated energy costs based on an electricity cost of 26.32p/kWh, the average capped rate for direct debit customers from 1 October 2026.
- 41.
Using an air fryer instead of an oven saves a UK household an average of £45 a year in energy, according to a 2023 Smart Energy GB and Energy Saving Trust calculation.
Smart Energy GB, Trending household gadgets: super smart home hacks or false economies? (Mar 2023)
Exact wording at the source
For those looking to be more energy efficient in the kitchen, the trusty air fryer is a great option, saving an average of £45 a year in energy.
- 42.
An air fryer takes about three and a half years to pay for itself through energy savings, on the 2023 Smart Energy GB calculation.
Smart Energy GB, Trending household gadgets: super smart home hacks or false economies? (Mar 2023)
Exact wording at the source
taking just three and a half years to make back the money invested in energy saved
- 43.
60% of UK air fryer owners cited lower running costs than a conventional oven as a reason for buying one, and 64% wanted to cook meals more quickly (Leatherhead Food Research, December 2025).
Leatherhead Food Research, Air fryers become embedded in UK cooking routines, consumer research shows (Aug 2026)
Exact wording at the source
The latest figures show that 64% of owners purchased an air fryer to cook meals more quickly, while 60% cited lower running costs compared to a conventional oven.
How households cook with air fryers
- 44.
70% of UK air fryer owners typically use it to cook for one or two people, while 28% cook for three or more (Leatherhead Food Research, December 2025).
Leatherhead Food Research, Air fryers become embedded in UK cooking routines, consumer research shows (Aug 2026)
Exact wording at the source
It’s also worth noting that 70% of owners say they typically use their air fryer to cook for one or two people.
- 45.
About 31% of UK air fryer owners struggle to know how long to cook certain foods, and 35% mainly guess cooking times (Leatherhead Food Research, 2025).
Leatherhead Food Research, Air fryers become embedded in UK cooking routines, consumer research shows (Aug 2026)
Exact wording at the source
Our findings show that around a third (31%) of owners struggle to know how long to cook certain foods in an air fryer.
- 46.
The share of UK air fryer owners who use theirs daily rose from 25% to 29% in the year to January 2025 (Leatherhead Food Research).
Leatherhead Food Research, 61% of UK households now own an air fryer, and majority use it to 'cook for two', says Leatherhead Food Research (May 2025)
Exact wording at the source
The percentage of owners who use their air fryer daily has also increased from 25% to 29%.
- 47.
Chips were the most cooked food in UK air fryers in December 2023 at 78% of owners, followed by breaded chicken at 59% (Leatherhead Food Research).
Leatherhead Food Research, Air fryer use is up, but cooking time ambiguity remains (Mar 2024)
Exact wording at the source
the top ten products for air fryer cooking are now: chips (78%), breaded chicken (59%), potatoes (57%), sausages (56%), chicken (52%), breaded fish (49%), bacon (31%), fish (30%), beef burgers (28%), vegetables (26%).
Chart
Foods most often cooked in UK air fryers, share of owners
Leatherhead Food Research survey of 2,054 UK adults, December 2023.
- Chips78%
- Breaded chicken59%
- Potatoes57%
- Sausages56%
- Chicken52%
- Breaded fish49%
Source: Leatherhead Food Research, Air fryer use is up, but cooking time ambiguity remains
Air fryer safety, fires and recalls
- 48.
19% of UK adults had encountered a potential or actual fire hazard at home caused by an air fryer, in Aviva's 2025 survey of 2,000 adults.
Aviva, Aviva issues fire warning around air fryer habits (Feb 2025)
Exact wording at the source
Aviva is urging people to exercise caution after a new survey revealed nearly one in five UK adults (19%) have encountered potential or actual fire hazards in their homes due to air fryers.
- 49.
3% of UK adults said they had experienced a fire caused by an air fryer, and another 3% an explosion (Aviva, 2025).
Aviva, Aviva issues fire warning around air fryer habits (Feb 2025)
Exact wording at the source
3% of people have experienced an explosion. Another 3% have experienced a fire.
- 50.
Aviva's average home insurance claim for an air fryer fire was £29,555 in 2024.
Aviva, Aviva issues fire warning around air fryer habits (Feb 2025)
Exact wording at the source
The average claim for 2024 sits at £29,555.
- 51.
45% of UK adults were unaware of the fire risks linked to air fryers in 2025 (Aviva).
Aviva, Aviva issues fire warning around air fryer habits (Feb 2025)
Exact wording at the source
Worryingly, almost half (45%) of people surveyed are unaware of the fire risks associated with air fryers
- 52.
Gourmia recalled about 175,951 9-Slice Digital Air Fryer Ovens sold at Target in November 2026 because the doors can close unexpectedly, the US Consumer Product Safety Commission announced.
U.S. Consumer Product Safety Commission, Gourmia Recalls 9-Slice Digital Air Fryer Ovens Due to Burn Hazard (Nov 2026)
Exact wording at the source
Units: About 175,951
- 53.
Gourmia received 57 reports of the recalled oven doors closing unexpectedly, resulting in 40 burns to consumers' hands or wrists (CPSC, 2026).
U.S. Consumer Product Safety Commission, Gourmia Recalls 9-Slice Digital Air Fryer Ovens Due to Burn Hazard (Nov 2026)
Exact wording at the source
Gourmia has received 57 reports of the oven doors closing unexpectedly when retrieving food, resulting in 40 incidents of burns to consumer hands or wrists.
Questions readers ask
- What percentage of UK households own an air fryer?
- 65% of UK households owned an air fryer in December 2025, according to Leatherhead Food Research, up from 30% in 2022. Surveys of adults give similar results: 68% in Aviva's 2025 survey and 66% in research for Recycle Your Electricals.
- How many American households have an air fryer?
- Research by the National Frozen & Refrigerated Foods Association, fielded in September 2025, found air fryers in nearly three in four US households. Circana reports that 49% of recent US buyers were buying their first air fryer, so ownership is still growing.
- Is an air fryer cheaper to run than an oven?
- For small meals, yes. Energy Saving Trust tests price a 600g chicken breast at £0.14 in an air fryer and £0.20 in an electric oven, and Which? measured two portions of chips at 8p against 23p. For large batches an oven can be cheaper because the air fryer may need several runs.
- How much money does an air fryer save per year?
- Smart Energy GB and the Energy Saving Trust estimated an average saving of about £45 a year when an air fryer replaces oven cooking, with a payback of about three and a half years. Which? calculates that roasting a chicken once a week in an air fryer saves about £8 a year.
- Are air fryer sales still growing?
- In the US, Circana data shows air fryers leading kitchen electrics growth in 2025 and forecasts 15.6% dollar growth in 2026. In the UK sales have fallen since the 2023 peak: Ultimate Products' air fryer sales dropped 32% in FY25 and SharkNinja reported a decline in its UK air fryer category.
- Are air fryers a fire risk?
- Aviva's 2025 survey found 19% of UK adults had a potential or actual fire hazard involving an air fryer, mostly smoke or overheating, and 3% had a fire. Aviva's average air fryer fire claim in 2024 was £29,555.
Where these numbers come from
We used primary sources only: survey publishers (Leatherhead Food Research, YouGov, Bryter, the National Frozen & Refrigerated Foods Association), market data from Circana as published by Circana and the International Housewares Association, company filings (SharkNinja, Ultimate Products), the Office for National Statistics, energy bodies (Energy Saving Trust, Smart Energy GB), Which? lab tests, Aviva, Material Focus and the US Consumer Product Safety Commission. Ownership figures are not directly comparable: Leatherhead reports households, while Aviva and Recycle Your Electricals report adults, and NFRA's US figure comes from industry research rather than a government survey. Circana's public reports do not give a standalone US air fryer sales total, so we report the heating appliances group and Circana's growth figures. Cost per meal figures depend on the electricity price used, the food and the specific models tested. Every quote was refetched from the source page and checked on the date shown. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.
Sources
- Aviva. Aviva issues fire warning around air fryer habits (Feb 2025).
- Bryter. Small appliances: what's changed in three years (2026).
- Circana. America Reveals What's in Their Kitchens, Their Recipe Usage, and Cooking Skills (Jul 2023).
- Circana. Circana Forecasts U.S. Home Market Growth as Consumers Invest in Products That Help Them Save Money (2026).
- Energy Saving Trust. Air fryer vs oven: which cooking appliance is cheaper to run? (Oct 2026).
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- Leatherhead Food Research. Air fryer use is up, but cooking time ambiguity remains (Mar 2024).
- Material Focus (Recycle Your Electricals). Is the Air fryer era… over? (May 2025).
- National Frozen & Refrigerated Foods Association. Air Fryers Are Now in 71% of American Homes, and Frozen and Refrigerated Brands Are Positioned to Win (Sep 2026).
- Office for National Statistics. A record revival that's cooking up a storm: vinyl music and air fryers spin their way into the basket of goods (Mar 2024).
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- SharkNinja. SharkNinja Reports Fourth Quarter and Full Year 2025 Results (Feb 2026).
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- U.S. Consumer Product Safety Commission. Gourmia Recalls 9-Slice Digital Air Fryer Ovens Due to Burn Hazard (Nov 2026).
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HearSmart. (2026, November 13). Air Fryer Statistics 2026. https://hearsmart.org/air-fryer-statistics
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