BeautiMark Pure Care Hydrating Shampoo for Human Hair review

Pure Care Hydrating Shampoo is the human hair partner to BeautiMark Renew, and it is the pick for human hair wig wearers who want no artificial fragrance. Wigs.com says the Pure Care line is designed to get the most life out of highly processed human hair, and this amino acid rich shampoo hydrates color-treated hair without weighing it down. The formula is free of glycols, sulfates, phthalates, parabens, DEAs, artificial dyes and fragrances, and it is scented with essential oils; the full ingredient list is on the page. The directions call for a generous amount on wet hair, rinsing downward, and a repeat wash to clear styling residue. The 8 oz bottle lists at $26.95 and was $18.87 during a 30% sitewide sale when we checked. It is sold only at Wigs.com, and the shop notes the color can vary between batches because it uses no dyes.

Who it is for

Human hair wig wearers who avoid synthetic fragrance

Price

$26.95 regular price for 8 oz at Wigs.com ($18.87 during a 30% sitewide sale when checked); 2 oz travel size also sold.

Regular price $26.95 USD
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Made for highly processed and color-treated human hair
• Amino acid rich formula with antioxidants
• Free of glycols, sulfates, phthalates, parabens, DEAs, artificial dyes and fragrances
• Scented only with essential oils such as grapefruit, mandarin and ylang ylang
• 8 oz bottle and 2 oz travel size

Strengths and weaknesses

• Strength: No artificial fragrance, which suits sensitive noses and skin
• Strength: Built for color-treated human hair
• Strength: Full ingredient list on the product page
• Weakness: Only sold at Wigs.com
• Weakness: Color may vary from batch to batch, which Wigs.com notes
• Weakness: Costs more than Jon Renau's human hair shampoo per bottle

Key facts

• Hair type: Human hair
• Scent: Essential oils only
• Size: 8 oz (2 oz travel size also sold)
• Price checked: $26.95 regular, $18.87 on sale

Where it ranks

BeautiMark Pure Care Hydrating Shampoo for Human Hair is No. 5 in our Best Wig Shampoos verdict.