Estetica Cleanse & Clarify Wig Shampoo review

Estetica Designs, the wig maker behind the Pure Stretch Cap styles, sells Cleanse & Clarify on its own US store, and it is the one shampoo here built for both synthetic fiber and human hair wigs. The method is different from Jon Renau's: stir 2 to 3 drops into a sink of lukewarm water, submerge the wig for 3 to 5 minutes, rinse in cool water and dry on a stand or in a towel, never brushing it wet or using heat. Because you use only a few drops, the 8 oz bottle goes a long way, and it was $15.00 on sale, down from $16.96, when we checked. The trade-off is the formula. Estetica publishes the ingredients, and they include sodium laureth sulfate, methylparaben and propylparaben, so anyone looking for a sulfate-free or paraben-free wash should pick another brand.

Who it is for

People with both synthetic and human hair wigs

Price

$15.00 sale price for 8 oz at esteticadesigns.com (regular price $16.96).

Sale price $15.00 Regular price $16.96
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Formulated for synthetic fiber and human hair wigs
• Soak method: 2 to 3 drops in a sink of lukewarm water, 3 to 5 minutes
• 8 oz bottle sold on Estetica's own US store
• Full ingredient list published
• Matching Nourish & Renew Wig Conditioner and Wig Mist

Strengths and weaknesses

• Strength: One bottle covers synthetic and human hair wigs
• Strength: Sold directly by the wig maker in USD
• Strength: A few drops per wash makes 8 oz last
• Weakness: Contains sodium laureth sulfate and parabens, unlike most picks here
• Weakness: Free shipping only on orders over $99
• Weakness: The soak method differs from makers that say not to soak

Key facts

• Hair type: Synthetic and human hair
• Method: Soak 3 to 5 minutes
• Size: 8 oz
• Price checked: $15.00 sale, $16.96 regular

Where it ranks

Estetica Cleanse & Clarify Wig Shampoo is No. 6 in our Best Wig Shampoos verdict.