Gabor review

Gabor is the value pick among the established brands. It began as Eva Gabor International in 1968, and HairUWear, which now makes it, says the company became the largest producer of wigs in the world within a few years and introduced the capless wig and the Comfort Cap. Today the brand is pitched at easy, believable everyday styles rather than high fashion. The line is split into Essentials, the Designer Series, which has a Fall 2026 collection, and a Luxury collection, plus toppers and hair pieces. Gabor does not sell directly; HairUWear points shoppers to salons, wig shops and online retailers. At Wigs.com the Perk basic cap wig started from $103.60 during an extra 30% off sale, and the heat-friendly Gratitude style was $109.20, the lowest prices we found for any brand on this list. The tradeoff is fewer lace front and human hair options than the premium brands.

Who it is for

Wearers who want simple, comfortable everyday wigs at the lowest prices among the big brands.

Price

Sold through retailers; Wigs.com listed the Perk wig from $103.60 during its extra 30% off sale.

Sale price From $103.60 USD
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Designer Series, Essentials and Luxury wig collections
• Fall 2026 Designer Series launch
• Comfort Cap construction, which Gabor credits as one of its early innovations
• Toppers and hair pieces
• Retailer finder on the HairUWear site

Strengths and weaknesses

• Strength: The lowest entry price we found among the major wig brands
• Strength: Styles designed to be easy to wear every day
• Strength: Wide retail availability through HairUWear's network
• Weakness: Fewer human hair and lace options than Jon Renau or Ellen Wille
• Weakness: No direct sales from the brand
• Weakness: Basic cap styles show a less natural part than monofilament tops

Key facts

• Founded: 1968, as Eva Gabor International
• Made by: HairUWear
• Collections: Designer Series, Essentials, Luxury
• Lowest price seen: From $103.60 at Wigs.com (sale)

Where it ranks

Gabor is No. 5 in our Best Wig Brands verdict.