Review · Travel
Going review
A flight deal alert service whose experts watch fares from your home airports and send deals 40 to 90% off typical prices.
By the HearSmart research desk · Updated November 8, 2026
- Performance (40%)
- 8.8
- Ease of use (25%)
- 9.0
- Value (35%)
- 8.6
Going works the other way around from a search engine: you choose your home airports, and its flight experts, backed by pricing software, watch fares to over 900 destinations and alert you when a price is well below normal. Going says its deals are 40 to 90% off typical prices and each one is reviewed before it is sent. The free Limited plan covers economy deals within the continental US. Premium, at $49 a year (shown as $4.08 a month), adds international economy deals, Alaska, Hawaii and US territories, mistake fares, points and miles deals, a Watchlist for specific destinations, and Price Drop, which keeps watching a fare after you book so you can rebook if it falls. Elite, at $199 a year, adds premium economy, business and first class deals. You always book with the airline or the linked seller. The service pays off only if you can travel when a deal appears, so it suits flexible travelers more than people with fixed dates.
Who it is for
Flexible travelers who would rather receive cheap fares and mistake fares than search for them.
Price
Free Limited plan; Premium $49 a year (about $4.08 a month); Elite $199 a year.
Billed annually at $49
Quoted from the vendor pricing page on November 8, 2026.
Key features
- Deals from your chosen home airports, checked by Going's flight experts
- Mistake Fare deals and points and miles deals on Premium
- Price Drop keeps watching a fare after you book
- Watchlist alerts for specific destinations
- Elite adds premium economy, business and first class deals
Strengths and weaknesses
- Strength: Free Limited plan covers economy deals in the continental US
- Strength: Premium costs $49 a year, with a free trial
- Strength: You book directly with the airline or wherever the deal links
- Weakness: Deals are only useful if your dates are flexible
- Weakness: International deals need a paid plan
- Weakness: Not a search engine for a specific trip
Key facts
- Free plan: Limited, economy deals within the continental US
- Premium: $49 a year
- Elite: $199 a year
- Destinations watched: Over 900
- Typical deal discount: 40 to 90% off typical prices
Where it ranks
Going is No. 5 in our Best Flight Search Sites verdict.
Alternatives we scored
- Google Flights9.4
- Skyscanner9.2
- KAYAK9.1
- momondo9.0
Visit going.com · Questions or corrections: editorial@hearsmart.org