Review · Shopping & services
Instacart review
A delivery marketplace that shops local grocery stores, Costco and other retailers for you, with an optional Instacart+ membership.
By the HearSmart research desk · Updated November 8, 2026
- Performance (40%)
- 9.5
- Ease of use (25%)
- 9.0
- Value (35%)
- 8.2
Instacart is the most flexible way to get groceries delivered if you do not want to switch stores. Instacart shops your order at a local grocer, Costco, CVS or a specialty market, and Instacart says deliveries can arrive in as fast as 30 minutes. You can order without a membership, but Instacart+ is where the savings sit: $9.99 a month or $99 a year removes the delivery fee on grocery and retail orders of $10 or more, Costco orders of $35 or more and eligible restaurant orders of $25 or more. Instacart says the plan can pay for itself if you order twice a month. Families can add members to one account to share carts and benefits, and the plan bundles Peacock and New York Times Cooking. Service fees still apply to member orders, and the stores you see depend on your ZIP code, so compare a full basket at checkout. Some stores carry a No markups label, which is worth looking for.
Who it is for
Busy households that want same-day delivery from the stores they already use, including Costco.
Price
Instacart+ costs $9.99 a month or $99 a year; 14-day free trial; service fees apply.
For a flat standard fee of $99/year or $9.99/month
Quoted from the vendor pricing page on November 8, 2026.
Key features
- $0 delivery fee on grocery and retail orders of $10+ for Instacart+ members
- $0 delivery on Costco orders of $35+ and eligible restaurant orders of $25+
- Orders can arrive in as fast as 30 minutes
- Family members can share carts and membership benefits
- Peacock and New York Times Cooking included with Instacart+
Strengths and weaknesses
- Strength: Lowest member order threshold on this list at $10
- Strength: Works with local chains, Costco, CVS and specialty grocers
- Strength: No membership needed to place an order
- Weakness: Service fees still apply on member orders
- Weakness: Store choice depends on your address
- Weakness: Only some stores carry a No markups label, so item prices can differ between stores
Key facts
- Membership: $9.99 a month or $99 a year
- Free delivery threshold: Grocery orders of $10+
- Costco threshold: $35+
- Fastest delivery: As fast as 30 minutes
- Free trial: 14 days
Where it ranks
Instacart is No. 1 in our Best Grocery Delivery Services verdict.
Alternatives we scored
Visit instacart.com · Questions or corrections: editorial@hearsmart.org