Loftie Clock review

Loftie Clock competes with Hatch Restore 3 rather than with the Dohm, and its selling point is that nothing sits behind a paywall. Loftie says all 100+ sounds and tracks, including white noise, brown noise, nature sounds, sound baths and breathwork, are included with no subscription. The two-phase alarm plays a soft sound that fades after 30 seconds, then a second melody 3, 6 or 9 minutes later to get you out of bed. The clock needs the app and 2.4GHz Wi-Fi for setup and updates, but after that it can run in a no Wi-Fi mode, and a backup battery keeps it going for a few hours if unplugged. A sleep timer, nightlight, red mode and blackout mode cover the rest of the night. At $199.99 it is the priciest machine here and more than most people need for noise masking, but over a few years it can cost less than a clock with a monthly fee.

Who it is for

Adults who want a phone-free alarm clock with white and brown noise and no ongoing fees.

Price

$199.99 on the Loftie US store.

Loftie Clock $199.99
Quoted from the vendor pricing page on November 7, 2026.

Key features

• 100+ sounds on the clock, including white noise, brown noise and nature sounds
• Two-phase alarm that wakes you gently, then gets you up 3, 6 or 9 minutes later
• Works without Wi-Fi after setup, with a backup battery
• Bluetooth speaker compatibility
• Nightlight, red mode, blackout mode and sleep timer

Strengths and weaknesses

• Strength: No subscription for any feature, according to Loftie
• Strength: Sleep timer lets sound fade out or play until morning
• Strength: Keeps alarms running from the clock itself
• Weakness: Most expensive pick on this list
• Weakness: Needs the app and Wi-Fi for first setup
• Weakness: A sleep clock is more than many people need for white noise alone

Key facts

• Price: $199.99
• Sounds: 100+
• Subscription: None
• Size and weight: 6.5 x 2.75 x 2.75 in, 1.8 lbs

Where it ranks

Loftie Clock is No. 9 in our Best White Noise Machines verdict.