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Picsart review

An AI photo and video editor with background removal, object removal, templates and AI generation.

By the HearSmart research desk · Updated November 8, 2026

Performance (40%)
6.8
Ease of use (25%)
8.4
Value (35%)
7.0

Picsart is the most playful app on this list and the least photographic. Its strengths are quick AI jobs: Background Remover cuts out a subject, Object Remover erases clutter, AI Enhance sharpens a soft shot, AI Retouch smooths portraits and AI Expand extends the frame. On top of that come templates, collages, a story maker, stickers, AI image and video generation and Aura, a chat assistant that creates and edits images from prompts. Picsart says more than 150 million creators use the platform. Pricing on the US App Store is crowded: Gold costs $57.00 a year or $12.99 a month, Plus $64.99 a year and Pro $83.99 a year, with weekly options that cost far more over time. For hobby photographers who want precise exposure, color and RAW work, Snapseed, Darkroom or Lightroom do that job better. Choose Picsart if most of your edits end as fun social posts.

Who it is for

Casual editors who want fun AI effects, cutouts and stickers more than precise tonal control.

Price

Free app; Picsart Gold $57.00 per year (about $4.75 per month) or $12.99 per month, Plus $64.99 per year and Pro $83.99 per year as in-app purchases on the US App Store.

Picsart Gold - Annual $57.00
Quoted from the vendor pricing page on November 8, 2026.

Key features

  • Background Remover and Object Remover
  • AI Enhance, AI Retouch and AI Expand
  • Aura chat assistant that creates and edits images
  • Templates, collages and story maker
  • AI image and video generation

Strengths and weaknesses

  • Strength: Quick one-tap cutouts and object removal
  • Strength: Large template and sticker library
  • Strength: Works on iPhone and iPad
  • Weakness: Focus on AI effects over photographic editing
  • Weakness: Several overlapping paid tiers can confuse
  • Weakness: Weekly plans on the App Store are poor value

Key facts

  • Platforms: iPhone, iPad, iMessage
  • Gold price (US App Store): $57.00 per year or $12.99 per month
  • Pro price (US App Store): $83.99 per year or $13.99 per month
  • Creators: 150M+ according to Picsart
  • AI assistant: Aura

Where it ranks

Picsart is No. 10 in our Best Photo Editing Apps verdict.

Alternatives we scored

Visit picsart.com · Questions or corrections: editorial@hearsmart.org