The Wig Company review

The Wig Company has sold wigs since 1969, according to the store, and built its name on the Gabor brand. For budget buyers the useful tools are the price filters: the lowest band is $49.99 and under, and when we checked it opened at $38.95 for an American Beauty wig, with Vivica Fox styles in the mid $40s. The store also runs its own TWC lines with buy more, save more offers of up to 55% off on select styles, which lets you get a house-brand wig at a lower price than an equivalent name brand. Above that, the catalog covers Raquel Welch, Jon Renau, Ellen Wille, Noriko, Rene of Paris and Belle Tress in lace front, monofilament and hand-tied caps. Free US shipping applies from $49. Return rules are posted on a separate policy page, and the store notes that "From" prices may include open-box items, so read the terms for the item you pick.

Who it is for

Budget shoppers who want to filter by price and still buy from brands such as Gabor, Raquel Welch and Jon Renau.

Price

Wigs listed from $38.95 in the $49.99 and under price filter.

AMERICAN BEAUTY WIG Rated 3.7 out of 5 stars 3 Reviews Sale price From $38.95
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Price filters that start at $49.99 and under
• TWC house brands with buy more, save more offers of up to 55% off
• Gabor, Raquel Welch, Jon Renau, Ellen Wille, Noriko, Rene of Paris and Belle Tress
• Free US shipping on orders of $49 or more
• Color outlet section for sale shades

Strengths and weaknesses

• Strength: Shop-by-price filters make a budget search fast
• Strength: Low-cost house styles alongside major brands
• Strength: Free shipping from $49
• Weakness: Return terms live on a separate policy page, so check before ordering
• Weakness: Some low prices apply only to select colors
• Weakness: House-brand quality is harder to compare than known labels

Key facts

• In business: Since 1969, per the store
• Price filter: $49.99 and under
• Free shipping: US orders $49+
• House brands: TWC lines
• Lowest wig price checked: $38.95 (sale)

Where it ranks

The Wig Company is No. 3 in our Best Discount Wig Stores verdict and No. 2 in Best Wig Companies to Order From.