Wealthfront review

Wealthfront is the strongest pick for someone who wants to set up an account once and leave it alone. You answer a few questions, Wealthfront builds a globally diversified portfolio of low-cost index funds, and its software rebalances, reinvests dividends and looks for tax-loss harvesting opportunities without any input from you. The advisory fee is a flat 0.25% a year, which Wealthfront illustrates as about $3.18 a month on a $15,000 balance. Unlike most robo advisors, it lets you change allocation weights and add, remove or swap ETFs, and it keeps managing and harvesting losses on the funds you choose. The trade-offs are a $500 minimum and no option to pay for a human advisor, so people who want planning calls should look at Betterment Premium or Fidelity Go. ETF expense ratios are paid on top of the fee, as with every service here. For a low-cost, fully automated portfolio with real tax features, it is the one to beat.

Who it is for

Hands-off investors with $500 or more who want tax-loss harvesting and the option to adjust their ETF mix.

Price

0.25% of your balance per year; $500 minimum to start.

Our advisory fee for The Wealthfront Portfolio is simple — just 0.25% annually.
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Globally diversified portfolio of low-cost index funds, managed automatically
• Tax-Loss Harvesting in taxable accounts
• Automatic rebalancing and dividend reinvestment
• Option to change allocation weights and add, remove or swap ETFs while Wealthfront keeps managing
• Separate brokerage account for individual stocks and ETFs with no advisory fee

Strengths and weaknesses

• Strength: One flat 0.25% fee with no tiers to track
• Strength: Customizable portfolio that still gets tax-loss harvesting
• Strength: Large service, with more than 1.5 million clients
• Weakness: $500 minimum is higher than Fidelity Go, Betterment or Vanguard
• Weakness: Fully digital, with no advisor plan to upgrade to
• Weakness: Underlying ETF expense ratios are charged on top of the advisory fee

Key facts

• Advisory fee: 0.25% per year
• Minimum to start: $500
• Tax-loss harvesting: Yes, taxable accounts
• Custom ETFs: Add, remove or swap funds
• Clients: 1.5M+

Where it ranks

Wealthfront is No. 1 in our Best Robo Advisors verdict.