Smartwatch Statistics 2026
This page collects 54 figures on smartwatches: how many ship worldwide, which brands lead, what Apple, Garmin and Huawei report about their watch businesses, who owns a smartwatch and how people use the health features. Market data come from the shipment trackers of IDC, Counterpoint Research and Omdia for 2025 and 2026. Ownership data cover the U.S. (Pew Research Center, Rock Health, Leger, the federal HINTS survey), Canada (Leger) and the EU (Eurostat). Health-use figures come from surveys, company announcements and clinical studies. A few older figures, such as the 2019 Apple Heart Study and a 2019 to 2020 HINTS analysis, are kept because they are still the main published evidence and are labeled with their year.
By the HearSmart research desk · Updated November 13, 2026 · 54 numbers drawn from 21 publishers and reports
59 of 59 quotes matched to the publisher's page by our checker on November 13, 2026
Short answer
About 37% of U.S. adults had a smartwatch in early 2026 (Pew Research Center), and Apple held 46% of global smartwatch shipments in Q2 2026 by Omdia's count, with Samsung and Garmin tied near 15%. Counterpoint Research found shipments grew 4% in 2025 but fell 4% in Q2 2026, when Huawei reached a record 22% share, and it expects only about 1% growth for full-year 2026.
Headline numbers
- 37%37% of U.S. adults said they have a smartwatch such as an Apple Watch or Google Pixel Watch in a February 2026 Pew Research Center survey.Pew Research Center
- 46%Apple held 46% of global smartwatch shipments in Q2 2026, according to Omdia's preliminary estimates.Omdia
- 22%Huawei reached a record 22% share of global smartwatch shipments in Q2 2026, with China making up almost 80% of its volume, according to Counterpoint Research.Counterpoint Research
- 4%Global smartwatch shipments grew 4% year over year in 2025, after a decline in 2024, according to Counterpoint Research.Counterpoint Research
- 4%Global smartwatch shipments fell 4% year over year in Q2 2026, the first decline in a year, according to Counterpoint Research.Counterpoint Research
- 48%Shipments of smartwatches priced between $200 and $400 rose 48% in 2025, while models under $200 fell 9%, according to Counterpoint Research.Counterpoint Research
- 44%44% of U.S. adults aged 18 to 29 and 44% of those aged 30 to 49 had a smartwatch in 2026, compared with 24% of adults 65 and older, according to Pew.Pew Research Center
- 1 in 4Only 1 in 4 Americans who monitor their heart with a device use that data to start a conversation with their doctor, according to the same Ohio State survey.The Ohio State University Wexner Medical Center
Reading the numbers
The global smartwatch market recovered in 2025 and slowed again in 2026. Counterpoint Research measured 4% shipment growth in 2025, the first rise after a weak 2024, then a 4% drop in Q2 2026 as owners kept older watches longer and basic models lost buyers. IDC also counted a 4.2% decline in that quarter and expects smartwatch shipments to fall 3.7% for 2026. Omdia, which counts a narrower smartwatch category, saw 6% growth on demand for advanced sports watches, so the direction of the market depends partly on which devices are counted.
Brand rankings depend on the same definitions. On Omdia's count Apple dominates with 46% of smartwatch shipments in Q2 2026, and Garmin has caught Samsung at about 15% each. Counterpoint and IDC include many lower-cost and children's watches and both put Huawei first in Q2 2026, at 22% and 18.8% respectively, largely because of its home market: China took a record 38% of global shipments in that quarter. Apple's position is strongest after its September launches, when it took 23% of Counterpoint's market in Q1 2026 after shipments grew 21%.
Buyers are paying more per watch. Counterpoint found average selling prices rose 5% in 2025, with shipments of $200 to $400 watches up 48% and sub-$200 watches down 9%. Company results reflect this: Garmin's fitness and outdoor segments grew 16% and 20% in Q3 2026 on wearable and adventure watch demand, while Apple's Wearables, Home and Accessories line was flat at about $35.6 billion in fiscal 2026. Huawei says it has shipped more than 200 million wearables in total.
Ownership is broad but uneven. Pew found 37% of U.S. adults had a smartwatch in February 2026, rising to 44% of adults under 50 and falling to 24% of those 65 and older, and women were more likely than men to own one. Rock Health and the HINTS survey show heavy daily wear and wide interest in health tracking, yet the Ohio State survey and HINTS data both find that only about one in four or one in five users share their data with a doctor. Features such as Apple's hypertension notifications could reach over 1 million people in a year, but they are screening tools rather than diagnoses.
Global smartwatch shipments and outlook
- 1.
Global smartwatch shipments grew 4% year over year in 2025, after a decline in 2024, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Swing to Growth in 2025 Led by China (Feb 2026)
Exact wording at the source
Global smartwatch shipments grew 4% YoY in 2025, recovering from a decline in 2024, according to Counterpoint Research’s Global Smartwatch Shipments Tracker, Q4 2025.
- 2.
Global smartwatch shipments fell 4% year over year in Q2 2026, the first decline in a year, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share (Sep 2026)
Exact wording at the source
Global smartwatch shipments declined by 4% YoY in Q2 2026, according to Counterpoint Research’s Global Smartwatch Shipments Tracker, Q2 2026.
- 3.
Counterpoint Research forecasts only about 1% growth in global smartwatch shipments for full-year 2026 and a 3% compound annual growth rate through 2030.
Counterpoint Research, Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share (Sep 2026)
Exact wording at the source
Full-year 2026 shipments are forecast to grow just 1%, with the market on a 3% CAGR through 2030.
- 4.
IDC counted 34.8 million smartwatches shipped worldwide in Q1 2025, up 4.8% from a year earlier.
IDC, IDC: Global Wrist-Worn Device Shipments Grew 10.5% in Q1 2025 (Jun 2025)
Exact wording at the source
The global smartwatch market shipped 34.8 million units in Q1 2025, a 4.8% YoY increase.
- 5.
In IDC's Q2 2026 count of all wearables worldwide, smartwatch shipments fell 4.2% and made up 25.0% of units.
IDC, Worldwide Wearable Device Market, Q2 2026 (Sep 2026)
Exact wording at the source
Smartwatches fell 4.2% to a 25.0% share, and wrist bands declined 4.7% to 7.4% share.
- 6.
IDC expects worldwide smartwatch shipments to decline 3.7% in 2026 before returning to growth of about 1.3% a year.
IDC, Worldwide Wearable Device Market, Q2 2026 (Sep 2026)
Exact wording at the source
Smartwatches are expected to decline 3.7% in 2026 and then recover to a 1.3% CAGR, as lengthening replacement cycles push buyers toward fewer but more premium purchases.
- 7.
Omdia estimates that global smartwatch shipments grew 6% year over year in Q2 2026, driven by advanced sports models.
Omdia, Omdia: Wearable shipments fall 2% as consumers shift to screenless trackers and advanced sports watches (Aug 2026)
Exact wording at the source
Smartwatch shipments grew 6% on the strength of advanced sports models
- 8.
In the same quarter, Omdia found that basic fitness bands fell 9% year over year.
Omdia, Omdia: Wearable shipments fall 2% as consumers shift to screenless trackers and advanced sports watches (Aug 2026)
Exact wording at the source
By contrast, the broader basic band category declined 9% as major vendors adjusted launch cadence and product lifecycles
Apple vs Huawei vs Samsung vs Garmin market share
- 9.
Apple held 46% of global smartwatch shipments in Q2 2026, according to Omdia's preliminary estimates.
Omdia, Omdia: Wearable shipments fall 2% as consumers shift to screenless trackers and advanced sports watches (Aug 2026)
Exact wording at the source
Apple retained a commanding lead in smartwatches, with 46% global share, while Garmin posted the largest share gain among non‑Apple vendors reaching 15% and drawing level with Samsung.
- 10.
Garmin reached 15% of global smartwatch shipments in Q2 2026, drawing level with Samsung, according to Omdia.
Omdia, Omdia: Wearable shipments fall 2% as consumers shift to screenless trackers and advanced sports watches (Aug 2026)
Exact wording at the source
Apple retained a commanding lead in smartwatches, with 46% global share, while Garmin posted the largest share gain among non‑Apple vendors reaching 15% and drawing level with Samsung.
- 11.
Huawei reached a record 22% share of global smartwatch shipments in Q2 2026, with China making up almost 80% of its volume, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share (Sep 2026)
Exact wording at the source
Huawei’s global shipment share hit a record 22% in Q2 2026, with China accounting for almost 80% of its volume.
- 12.
In IDC's Q2 2026 count, Huawei led smartwatches with 18.8% of shipments, ahead of Apple at 17.2%.
IDC, Worldwide Wearable Device Market, Q2 2026 (Sep 2026)
Exact wording at the source
Huawei topped smartwatches with 18.8%, ahead of Apple at 17.2%.
- 13.
Apple had the largest share of global smartwatch shipments in Q1 2026, at 23%, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Maintain Growth Momentum in Q1 2026 (Jun 2026)
Exact wording at the source
Apple has captured the highest shipment share of 23% and emerged as the strongest performer in Q1 2026, driven by the continued success of its refreshed lineup.
- 14.
Apple's smartwatch shipments rose 21% year over year in Q1 2026, the fastest growth among the top 10 brands, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Maintain Growth Momentum in Q1 2026 (Jun 2026)
Exact wording at the source
Apple shipments rose 21% YoY, the fastest growth among the Top 10 brands.
- 15.
The Apple Watch Series 11 and Watch SE 3 made up more than 80% of Apple's global smartwatch shipments in Q2 2026, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share (Sep 2026)
Exact wording at the source
The Apple Watch Series 11 and Watch SE 3 together accounted for over 80% of Apple’s global shipments in Q2 2026.
- 16.
Huawei passed Apple to lead global smartwatch shipments for the first time in Q2 2025, reaching a 21% share, according to Counterpoint Research.
Counterpoint Research, Huawei Surpasses Apple in Q2 2025 Smartwatch Shipments for First Time as Global Market Rebounds (Aug 2025)
Exact wording at the source
Huawei’s global shipment share reached a record-high of 21% in Q2 2025, driven by robust growth in China and strategic expansion across other regions.
- 17.
Among all wearables shipped worldwide in Q2 2026, devices running Apple's watchOS fell 13.6% and Google's Wear OS fell 24.5%, according to IDC.
IDC, Worldwide Wearable Device Market, Q2 2026 (Sep 2026)
Exact wording at the source
By operating system, RTOS devices held 91.4% share and grew 4.2%, while watchOS fell 13.6% and Wear OS dropped 24.5%.
- 18.
Huawei led the wider wearable band market, which combines smartwatches and fitness bands, with an 18% share in Q2 2026, according to Omdia.
Omdia, Omdia: Wearable shipments fall 2% as consumers shift to screenless trackers and advanced sports watches (Aug 2026)
Exact wording at the source
Huawei led the overall wearable band market with an 18% share in 2Q 2026, up one percentage point from 17% in 2Q 2025.
Chart
Apple's share of all wearable shipments worldwide, Q2 2025 to Q2 2026
Apple's unit share of all wearables (watches, earbuds, bands and more), by quarter. Peaks follow Apple's September launches.
Source: IDC, Worldwide Wearable Device Market, Q2 2026
China, prices and the move to premium watches
- 19.
China accounted for a record 38% of global smartwatch shipments in Q2 2026, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share (Sep 2026)
Exact wording at the source
China held its lead in global smartwatch shipments in Q2 2026, reaching a record 38% share.
- 20.
Huawei held about 40% of smartwatch shipments in China in Q1 2026, ahead of Imoo and Xiaomi, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Maintain Growth Momentum in Q1 2026 (Jun 2026)
Exact wording at the source
This growth has been largely driven by Huawei’s performance in the market, where the company accounts for ~40% of shipment share, followed by Imoo and Xiaomi.
- 21.
Smartwatch shipments in China grew 25.3% to 11.4 million units in Q1 2025, helped by government subsidies, according to IDC.
IDC, IDC: Global Wrist-Worn Device Shipments Grew 10.5% in Q1 2025 (Jun 2025)
Exact wording at the source
In China, smartwatch shipments grew 25.3% to 11.4 million units.
- 22.
IDC forecast that China's adult wrist-worn device market, smartwatches and bands combined, would reach 58.5 million units in 2025, up 36.9%.
IDC, IDC: Global Wrist-Worn Device Shipments Grew 10.5% in Q1 2025 (Jun 2025)
Exact wording at the source
IDC predicts that the shipment volume of the Chinese adult wrist-worn market in 2025 will reach 58.5 million units, a year-on-year increase of 36.9%, and the compound annual growth rate over the next five years will reach 8.5%.
- 23.
The average selling price of smartwatches worldwide rose 5% in 2025, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Swing to Growth in 2025 Led by China (Feb 2026)
Exact wording at the source
The smartwatch market continued its premiumization trajectory in 2025, with average selling price (ASP) rising 5% YoY.
- 24.
Shipments of smartwatches priced between $200 and $400 rose 48% in 2025, while models under $200 fell 9%, according to Counterpoint Research.
Counterpoint Research, Global Smartwatch Shipments Swing to Growth in 2025 Led by China (Feb 2026)
Exact wording at the source
Smartwatches priced below $200 saw a 9% YoY decline in shipments, whereas the $200-$400 segment recorded a substantial 48% YoY increase.
Company results: Apple, Garmin and Huawei
- 25.
Apple's Wearables, Home and Accessories segment, which includes Apple Watch, had net sales of $35,577 million in fiscal 2026, compared with $35,686 million in fiscal 2025.
Apple Inc., Apple Inc. Form 10-K for the fiscal year ended September 26, 2026 (Nov 2026)
Exact wording at the source
Wearables, Home and Accessories 35,577 35,686 37,005
- 26.
Apple described its Wearables, Home and Accessories net sales in fiscal 2026 as relatively flat compared with fiscal 2025.
Apple Inc., Apple Inc. Form 10-K for the fiscal year ended September 26, 2026 (Nov 2026)
Exact wording at the source
Wearables, Home and Accessories net sales during 2026 compared to 2025 were relatively flat.
- 27.
Garmin's fitness segment revenue rose 16% in Q3 2026, led by demand for wearables.
Garmin Ltd., Garmin announces third quarter 2026 results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
Revenue from the fitness segment increased 16% in the third quarter with growth led by strong demand for wearables.
- 28.
Garmin's outdoor segment revenue rose 20% in Q3 2026, driven mainly by adventure watches.
Garmin Ltd., Garmin announces third quarter 2026 results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
Revenue from the outdoor segment increased 20% in the third quarter with growth primarily driven by adventure watches.
- 29.
Garmin reported record consolidated revenue of $1.99 billion in Q3 2026, up 12% from a year earlier.
Garmin Ltd., Garmin announces third quarter 2026 results (Form 8-K, Exhibit 99.1) (Oct 2026)
Exact wording at the source
Record consolidated revenue of $1.99 billion, a 12% increase compared to the prior year quarter
- 30.
Huawei said its cumulative global wearable shipments passed 200 million units as of June 5, 2025.
Huawei, IDC Report: Huawei Ranks No.1 in Global Wrist-Worn Market in Q1 (Jun 2025)
Exact wording at the source
Additionally, as of 5 June 2025 , Huawei's cumulative global wearable shipments have exceeded 200 million units.
- 31.
Huawei said more than 17 million users had taken part in health studies run through its wearables, across 300+ research projects.
Huawei, IDC Report: Huawei Ranks No.1 in Global Wrist-Worn Market in Q1 (Jun 2025)
Exact wording at the source
Huawei has collaborated with over 160 global professional institutions, conducted 300+ health research projects, and attracted over 17 million users to participate in health studies.
Who owns a smartwatch
- 32.
37% of U.S. adults said they have a smartwatch such as an Apple Watch or Google Pixel Watch in a February 2026 Pew Research Center survey.
Pew Research Center, Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (Jun 2026)
Exact wording at the source
Have Do not have Not sure U.S. adults 37% 61% 1%
- 33.
44% of U.S. adults aged 18 to 29 and 44% of those aged 30 to 49 had a smartwatch in 2026, compared with 24% of adults 65 and older, according to Pew.
Pew Research Center, Just under half of adults under 50 have a smartwatch, while smaller shares of older adults say so (Jun 2026)
Exact wording at the source
Percent U.S. adults 37% Ages 18-29 44% 30-49 44% 50-64 35% 65+ 24%
- 34.
U.S. women were more likely than men to say they have a smartwatch in 2026, 40% vs. 34%, according to Pew.
Pew Research Center, The gender gap in AI (Jun 2026)
Exact wording at the source
Women are more likely than men to say they have a smartwatch (40% vs. 34%).
- 35.
Wearable ownership among U.S. adults rose 33 percentage points, from 13% in 2015 to 46% in Rock Health's 2025 survey.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Forty-six percent report owning a wearable specifically, representing a 33 percentage point climb from 13% in 2015.
- 36.
Smartwatches are the most common wearable in the U.S., with roughly 4 in 10 respondents owning one in Rock Health's 2025 survey.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Smart watches still lead the form factor mix, with roughly 4 in 10 respondents owning a smart watch.
- 37.
Women make up 53% of U.S. smartwatch owners, the only device type in Rock Health's 2025 survey that skews female.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Smart watches are the only device that skews toward women (53% of owners), while men over-index on everything else
- 38.
30% of people aged 16 to 74 in the EU used an internet-connected wearable such as a smartwatch or fitness band in 2024, according to Eurostat.
Eurostat, Use of Internet of Things by individuals (Statistics Explained) (Aug 2025)
Exact wording at the source
This was followed by internet-connected wearables such as smartwatches and fitness bands (30%), game consoles (20%), and home audio systems or smart speakers (19%).
- 39.
40% of people aged 16 to 24 in the EU used an internet-connected wearable in 2024, the highest of any age group, according to Eurostat.
Eurostat, Use of Internet of Things by individuals (Statistics Explained) (Aug 2025)
Exact wording at the source
The youngest age group reported the highest shares of users for all types of entertainment-related devices, such as internet-connected TVs (67%), wearables (40%), game consoles (40%), smart speakers (26%), and virtual assistants (23%).
- 40.
34% of Americans use wearable technology consistently, compared with 28% of Canadians, according to a 2025 Leger survey.
Leger, Smart Watches and Wearable Technology in Canada and the US (Mar 2025)
Exact wording at the source
Around 40% of Canadians and Americans use wearable technology, but Americans tend to be more consistent users (34% compared to 28% in Canada).
- 41.
An estimated 108 million U.S. adults used a wearable device in 2024, up from 79 million in 2020, based on the federal HINTS survey.
European Heart Journal: Digital Health, National trends in the use of wearables for health management and sharing of data with clinicians in the United States, 2020-2024 (Jan 2026)
Exact wording at the source
On average, there was a 36.1% increase in the use of wearable devices among US adults, from an estimated 30.2% (or 79 million) in 2020 to 41.1% (or 108 million) in 2024, with similar patterns among those with high CV risk (P<.001 for both).
Chart
Most used internet-connected devices in the EU, 2024
Share of people aged 16 to 74 in the EU who used each device type, 2024.
- Connected TVs58%
- Wearables (smartwatches, fitness bands)30%
- Game consoles20%
- Home audio and smart speakers19%
Source: Eurostat, Use of Internet of Things by individuals (Statistics Explained)
Health features: what people track and share
- 42.
35% of U.S. wearable owners use their device mainly to track physical activity, 26% sleep and 21% heart rate, according to Rock Health's 2025 survey.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Most wearable owners use their devices to track physical activity (35%), sleep (26%), and heart rate (21%).
- 43.
59% of U.S. wearable owners wear their device always or nearly always, and 83% wear it at least five days a week, according to Rock Health.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Eighty-three percent of wearable owners wear their devices five or more days per week, including 59% who wear theirs always or nearly always (e.g., except when charging).
- 44.
30% of U.S. wearable owners regularly discuss their wearable data with a healthcare provider, and 29% have done so at least once, according to Rock Health.
Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026)
Exact wording at the source
Fifty-nine percent of wearable owners have already discussed their wearable data with a healthcare provider: 30% do so regularly, while 29% have done so at least once.
- 45.
32% of Americans regularly use a smartwatch to monitor their heart health, more than any other device, in a December 2024 survey for Ohio State University Wexner Medical Center.
The Ohio State University Wexner Medical Center, Survey: While most Americans use a device to monitor their heart, few share that data with their doctor (Jan 2025)
Exact wording at the source
The survey of 1,008 Americans found nearly two-thirds use a device on a regular basis to monitor their heart health with the most popular being a smartwatch (32%), portable blood pressure machine (31%), fitness app (19%) and wearable fitness/movement tracker (13%).
- 46.
Only 1 in 4 Americans who monitor their heart with a device use that data to start a conversation with their doctor, according to the same Ohio State survey.
The Ohio State University Wexner Medical Center, Survey: While most Americans use a device to monitor their heart, few share that data with their doctor (Jan 2025)
Exact wording at the source
Of those who use a device, only 1 in 4 use that data to prompt a conversation about their heart health with their doctor.
- 47.
81.3% of U.S. adults were willing to share wearable data with healthcare providers, but only 19.2% actually did so in 2024, based on HINTS data.
European Heart Journal: Digital Health, National trends in the use of wearables for health management and sharing of data with clinicians in the United States, 2020-2024 (Jan 2026)
Exact wording at the source
While there was a high willingness to share wearable data with healthcare providers to aid care (73.4% to 81.3%), only a minority shared their data throughout study years (14.2% in 2020 vs 19.2% in 2024).
- 48.
53% of American wearable users and 46% of Canadian users said their device helped them become more physically active, according to Leger.
Leger, Smart Watches and Wearable Technology in Canada and the US (Mar 2025)
Exact wording at the source
Among users, increased physical activity is the most reported benefit, with 53% of Americans and 46% of Canadians noting positive changes in their fitness habits.
- 49.
72% of American wearable users are willing to share their data with healthcare providers, compared with 61% of Canadians, according to Leger.
Leger, Smart Watches and Wearable Technology in Canada and the US (Mar 2025)
Exact wording at the source
Healthcare providers are considered the most trustworthy entities, with 72% of Americans willing to share their data compared to 61% of Canadians.
- 50.
Apple expects its Apple Watch hypertension notifications to alert more than 1 million people with undiagnosed hypertension in the feature's first year.
Apple Inc., Hypertension notifications available today on Apple Watch (Oct 2025)
Exact wording at the source
While hypertension notifications will not detect all instances of hypertension, with the reach of Apple Watch, the feature is expected to notify over 1 million people with undiagnosed hypertension within the first year.
- 51.
Apple validated its hypertension notification feature in a clinical study of more than 2,000 participants, after training it on data from studies with over 100,000 people.
Apple Inc., Hypertension notifications available today on Apple Watch (Oct 2025)
Exact wording at the source
Its performance was then validated in a clinical study of over 2,000 participants.
- 52.
29% of U.S. adults used a wearable device in a 2019 to 2020 HINTS analysis led by Yale researchers, but only 18% of adults with cardiovascular disease did.
Yale School of Medicine, Patients with Cardiovascular Disease Less Likely to Use Wearable Devices to Track Health Status (Jun 2023)
Exact wording at the source
Eighteen percent of people with established CVD and 26 percent at risk for CVD reported using wearable devices compared with 29 percent of the general population.
- 53.
In the Stanford-led Apple Heart Study of over 400,000 people, only 0.5% of participants received an irregular pulse notification (2019 data, the largest such study to date).
Stanford Medicine, Apple Heart Study demonstrates ability of wearable technology to detect atrial fibrillation (Mar 2019)
Exact wording at the source
Overall, only 0.5 percent of participants received irregular pulse notifications, an important finding given concerns about potential over-notification.
- 54.
The Apple Heart Study found that Apple Watch irregular pulse detection had a 71% positive predictive value when compared with simultaneous ECG patch recordings (2019).
Stanford Medicine, Apple Heart Study demonstrates ability of wearable technology to detect atrial fibrillation (Mar 2019)
Exact wording at the source
Comparisons between irregular pulse-detection on Apple Watch and simultaneous electrocardiography patch recordings showed the pulse detection algorithm (indicating a positive tachogram reading) has a 71 percent positive predictive value.
Chart
What U.S. wearable owners mainly track, 2025
Rock Health survey of about 8,000 U.S. adults, 2025.
- Physical activity35%
- Sleep26%
- Heart rate21%
Source: Rock Health, What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey
Questions readers ask
- How many people own a smartwatch?
- Pew Research Center found that 37% of U.S. adults had a smartwatch in February 2026, and Rock Health puts it at roughly 4 in 10 adults in its 2025 survey. In the EU, Eurostat reports that 30% of people aged 16 to 74 used an internet-connected wearable such as a smartwatch or fitness band in 2024.
- Who sells the most smartwatches, Apple, Samsung or Huawei?
- It depends on the tracker. Omdia put Apple at 46% of smartwatch shipments in Q2 2026, with Samsung and Garmin around 15% each. Counterpoint Research and IDC, which count more low-cost and children's watches, both ranked Huawei first in Q2 2026 at 22% and 18.8%.
- Are smartwatch sales growing or falling?
- Counterpoint Research found global smartwatch shipments grew 4% in 2025 but fell 4% in Q2 2026, and it expects about 1% growth for full-year 2026. IDC expects a 3.7% decline in 2026, while Omdia saw 6% growth in Q2 2026 for its narrower smartwatch category.
- What health features do smartwatch owners use most?
- Rock Health found U.S. wearable owners mainly track physical activity (35%), sleep (26%) and heart rate (21%). In an Ohio State Wexner Medical Center survey, 32% of Americans used a smartwatch to monitor their heart health, more than any other device.
- Do people share smartwatch data with their doctor?
- Fewer than say they would. An analysis of the federal HINTS survey found 81.3% of U.S. adults were willing to share wearable data with providers in 2024, but only 19.2% did. Ohio State found only 1 in 4 people who monitor their heart with a device use the data to start a conversation with their doctor.
- Who is most likely to own a smartwatch?
- In Pew's 2026 survey, 44% of U.S. adults under 50 had a smartwatch, compared with 24% of those 65 and older, and women were more likely than men to own one (40% vs. 34%). Rock Health found women make up 53% of U.S. smartwatch owners.
Where these numbers come from
We chose figures that describe smartwatch shipments, brand share, company results, ownership and health feature use. Shipment and share data come from the public summaries of IDC's Worldwide Quarterly Wearable Device Tracker, Counterpoint Research's Global Smartwatch Shipments Tracker and Omdia's wearable band estimates. These trackers count units shipped into sales channels, not devices sold or in use, and they define smartwatches differently: Omdia separates smartwatches from basic watches and bands, while IDC and Counterpoint include more low-cost and children's watches, which is why Apple's share ranges from about 17% to 46% in the same quarter. Omdia's figures are preliminary. Company figures come from Apple's Form 10-K, Garmin's earnings release filed with the SEC, and announcements from Apple and Huawei; they are self-reported, and Apple and Garmin report watches inside broader segments. Ownership figures come from Pew Research Center, Rock Health, Leger, Eurostat and an analysis of the federal HINTS survey, which differ in wording, sample size and whether they include fitness bands. Health-use figures come from surveys and from the Stanford-led Apple Heart Study, which Apple funded. Older figures are labeled with their year. Every quote was checked against the source page on the date shown. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.
Sources
- Apple Inc.. Apple Inc. Form 10-K for the fiscal year ended September 26, 2026 (Nov 2026).
- Apple Inc.. Hypertension notifications available today on Apple Watch (Oct 2025).
- Counterpoint Research. Global Smartwatch Shipments Swing to Growth in 2025 Led by China (Feb 2026).
- Counterpoint Research. Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share (Sep 2026).
- Counterpoint Research. Global Smartwatch Shipments Maintain Growth Momentum in Q1 2026 (Jun 2026).
- Counterpoint Research. Huawei Surpasses Apple in Q2 2025 Smartwatch Shipments for First Time as Global Market Rebounds (Aug 2025).
- European Heart Journal: Digital Health. National trends in the use of wearables for health management and sharing of data with clinicians in the United States, 2020-2024 (Jan 2026).
- Eurostat. Use of Internet of Things by individuals (Statistics Explained) (Aug 2025).
- Garmin Ltd.. Garmin announces third quarter 2026 results (Form 8-K, Exhibit 99.1) (Oct 2026).
- Huawei. IDC Report: Huawei Ranks No.1 in Global Wrist-Worn Market in Q1 (Jun 2025).
- IDC. IDC: Global Wrist-Worn Device Shipments Grew 10.5% in Q1 2025 (Jun 2025).
- IDC. Worldwide Wearable Device Market, Q2 2026 (Sep 2026).
- Leger. Smart Watches and Wearable Technology in Canada and the US (Mar 2025).
- Omdia. Omdia: Wearable shipments fall 2% as consumers shift to screenless trackers and advanced sports watches (Aug 2026).
- Pew Research Center. Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (Jun 2026).
- Pew Research Center. Just under half of adults under 50 have a smartwatch, while smaller shares of older adults say so (Jun 2026).
- Pew Research Center. The gender gap in AI (Jun 2026).
- Rock Health. What's your score? Insights on wearables and connected devices from Rock Health's 2025 Consumer Adoption Survey (2026).
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HearSmart. (2026, November 13). Smartwatch Statistics 2026. https://hearsmart.org/smartwatch-statistics
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