10 Best Hotel Booking Sites of 2026
By the HearSmart research desk · Updated November 8, 2026 · Next review December 23, 2026 · 10 products compared
The short version
Start with Booking.com: it has free cancellation at most properties, no booking fees and a free Genius program whose 10% to 20% discounts stay unlocked for life. Before you pay, check the same hotel on Google Hotels, which requires partners to show prices with taxes and fees and says hotels can't pay to rank higher. If you are also booking flights or a car, Expedia's bundles and One Key rewards are the better fit, and Hotels.com gives a simpler hotel-only version of the same rewards. Agoda has the largest inventory by its own count, Trip.com adds a hotel price match, and Priceline and Hotwire offer deeper discounts on select deals, with Hotwire hiding the hotel name until you book. KAYAK and trivago are useful second checks.
Short answer
Booking.com is the best hotel booking site for most travelers in 2026, with free cancellation at most properties and free Genius discounts of 10% to 20% that stay unlocked for life; Google Hotels suits price checkers who want totals with taxes and fees from many sellers, and Expedia suits travelers who bundle hotels with flights. Every site and app on this list is free to use, and the loyalty programs at Booking.com, Expedia, Hotels.com and Trip.com cost $0 to join.
This list is for travelers choosing where to book a hotel and comparing sites on three things: the total price, what the loyalty program gives back, and how easy it is to cancel or get a refund. We compared documented features and published prices for 10 hotel booking sites sold today: online travel agencies that take the booking (Booking.com, Expedia, Hotels.com, Agoda, Trip.com, Priceline, Hotwire) and comparison sites that send you to a seller (Google Hotels, KAYAK, trivago). Scores weigh performance at 40%, ease of use at 25% and value at 35%. Performance covers inventory, loyalty rewards, refund and price match policies, and price alerts. Facts come from each vendor's own website, help pages and App Store listing as shown on November 8, 2026. Hotel rates and cancellation terms change by room and date, so always read the cancellation line and compare the total with taxes before you pay.
Figures worth knowing
- 1.52 billionAn estimated 1.52 billion international tourist arrivals were recorded worldwide in 2025, almost 60 million more than in 2024, according to UN Tourism.Source: UN Tourism
- 690 millionAbout 690 million tourists traveled internationally from January to June 2026, a rise of 0.4% and some 3 million more than a year earlier, according to UN Tourism.Source: UN Tourism
- 9.8 billionAirports worldwide handled a record 9.8 billion passengers in 2025, according to ACI World's 2026 Annual World Airport Traffic Report.Source: Airports Council International (ACI) World
- 0.5%Global air passenger demand, measured in revenue passenger kilometers, was down 0.5% in September 2026 compared with September 2025, according to IATA.Source: International Air Transport Association (IATA)
- 6,248,242The United States received 6,248,242 international visitors in July 2026, 0.1% fewer than in July 2025, according to NTTO.Source: National Travel and Tourism Office (NTTO)
- $5.56 billionU.S. travelers spent $5.56 billion on travel insurance in 2024, according to the U.S. Travel Insurance Association's market study.Source: U.S. Travel Insurance Association (USTIA)
The ranking at a glance
- 1Booking.comMost travelers who want the widest choice of stays, easy free cancellation and loyalty discounts that never expire.9.2
- 2Google HotelsPrice checkers who want to see the total price from many sellers before booking anywhere.9.2
- 3ExpediaTravelers who book hotels together with flights or cars and want to earn rewards across all of it.8.9
- 4AgodaTravelers who want the widest choice of budget stays, villas and homes.8.8
- 5Hotels.comHotel-only travelers who want simple member savings and rewards they can spend like cash.8.8
- 6Trip.comTravelers who want a price match on hotels and loyalty perks such as lounge access.8.7
- 7KAYAKTravelers who want one search for hotels, flights and cars and alerts when prices change.8.6
- 8PricelineFlexible US travelers who will trade some choice for a deeper hotel discount.8.6
- 9trivagoTravelers who want a fast, hotel-only price comparison with price drop alerts.8.4
- 10HotwireLast-minute travelers who care about star rating and area more than the exact hotel.8.2
How we make the call
Every entry gets a 0 to 10 rating on the three criteria below, and the order follows the weighted total. The ratings rest on the documented features and published prices on each maker's own pages, never hands-on testing.
- 40%Performance
- 25%Ease of use
- 35%Value
No. 1, top ranked
Booking.comThe largest general hotel and stay booking site here, with free cancellation on most properties and the Genius loyalty program.
9.2of 10Best for Most travelers who want the widest choice of stays, easy free cancellation and loyalty discounts that never expire.
- Performance
- 9.3
- Ease of use
- 9.1
- Value
- 9.2
Price
Free app and website; Genius loyalty program is free to join
Quoted from the Booking.com pricing page on November 8, 2026:
Booking.com: Hotels & Travel Hotels, flights & car rentals Free
Booking.com is the safest default for a hotel search because it covers almost every kind of stay and makes changing your mind cheap. The app lists millions of hotels, apartments and B&Bs, and Booking.com says free cancellation is available at most properties, with cancellation taking a few taps. Its Genius loyalty program is free: you get 10% off select stays as soon as you sign in, 10 to 15% plus free breakfasts and room upgrades at select stays after 5 bookings in 2 years, and up to 20% with priority support at Level 3. Booking.com says Genius levels are yours for life once unlocked, which is rarer than it sounds. There are no booking or credit card fees, you can message the property in the app, and support runs 24/7 in more than 40 languages. The limits: Genius discounts apply before taxes and fees, they only cover participating properties, and the cheapest rates are often the non-cancellable ones, so check the conditions before you pay.
What it does well
- +Genius levels are kept for life once unlocked
- +Filters for price, review score, WiFi quality and pet-friendly stays
- +Mobile-only discounts of 10% or more on select properties
Where it falls short
- −Genius discounts apply to the price before taxes and fees
- −Level 2 needs 5 bookings in 2 years
- −Free cancellation depends on the property and rate you pick
- Loyalty program
- Genius, free, 3 levels
- Genius stay discounts
- 10% to 20%
- Participating Genius properties
- 850,000
- Booking or card fees
- None, per Booking.com
- App Store rating
- 4.8 from 2.2M ratings
No. 2
Google HotelsGoogle's hotel search, which compares prices from hotels, online travel agencies and metasearch partners on one map.
9.2of 10Best for Price checkers who want to see the total price from many sellers before booking anywhere.
- Performance
- 8.9
- Ease of use
- 9.3
- Value
- 9.4
Price
See vendor pricing (USD check pending)
No US price was listed when we checked. See the Google Hotels pricing page.
Google Hotels is the quickest way to see what a room should cost before you commit to one booking site. Google says prices come from hotel owners, online travel agencies, metasearch engines and other travel providers, and its Price Accuracy Policy requires partners to send prices that include taxes and fees and match the total on their booking page. Results can be filtered by price, user rating, hotel class and amenities, viewed on a map, and sorted by lowest price or highest rating, and Deal or Great deal badges flag good value against similar hotels nearby. Google also says hotels don't pay to appear in results and can't pay to influence ranking, though labeled ads may sit at the top. The trade-off is that Google does not take the booking itself: you reserve with the hotel or an agency, and changes and refunds follow that seller's rules. That is also an advantage, because you can often pick the hotel's own refundable rate.
What it does well
- +Google says hotels can't pay to influence their ranking in results
- +Shows the total price with taxes and fees from partners
- +Book with the hotel or an agency, so you can pick the best refund terms
Where it falls short
- −Paid ads can appear at the top of results, marked with an Ad badge
- −You book on a partner site, so support and refunds go through that seller
- −Some prices are customized by device or sign-in and marked with an asterisk
- Price sources
- Hotels, online travel agencies, metasearch engines
- Taxes and fees in prices
- Required by Google's Price Accuracy Policy
- Paid ranking
- No, per Google; ads are labeled
- Deal badges
- Deal and Great deal
- Average price shown
- Median rate over the next 90 days
No. 3
ExpediaA one-stop travel agency for hotels, flights, cars and packages, with free One Key rewards shared with Hotels.com and Vrbo.
8.9of 10Best for Travelers who book hotels together with flights or cars and want to earn rewards across all of it.
- Performance
- 9.0
- Ease of use
- 8.8
- Value
- 8.9
Price
Free app and website; One Key rewards are free to join
Quoted from the Expedia pricing page on November 8, 2026:
Expedia: Hotels, Flights, Cars Trip planner & travel deals Free
Expedia makes the most sense when the hotel is only one part of the trip. Its app books flights, hotels, cars, activities and packages in one itinerary, and Expedia says Bundle & Save can cut up to 30% when you combine them. One Key, its free rewards program, gives Member Prices of 10% or more on over 2.5 million hotels, homes, car rentals, cruises and activities, and you earn OneKeyCash on eligible bookings to spend on later trips. Expedia says One Key rewards can be used on Expedia, Hotels.com and Vrbo, though they are not redeemable for cash. For short notice trips Expedia lists up to 25% off last-minute hotels and vacation rentals, and it says you can cancel for free on most hotels if plans change. Trip alerts cover flight delays, gate changes and hotel check-out times. The fine print matters, though: bundle and member savings apply to select bookings, and the cheapest rates are not always refundable, so read the cancellation line on each room.
What it does well
- +Rewards earned on hotels, flights, cars and activities
- +All reservations in one itinerary with trip alerts
- +24/7 support listed in the app description
Where it falls short
- −Bundle savings vary and are not guaranteed
- −Member Prices apply to select properties
- −Free cancellation does not cover every hotel or rate
- Loyalty program
- One Key, free
- Member Prices
- 10% or more on select bookings
- Bundle savings
- Up to 30%, per Expedia
- Last-minute deals
- Up to 25% off
- App Store rating
- 4.8 from 6M ratings
No. 4
AgodaA booking site with over 6 million stays worldwide, member offers and last-minute deals.
8.8of 10Best for Travelers who want the widest choice of budget stays, villas and homes.
- Performance
- 8.8
- Ease of use
- 8.5
- Value
- 9.0
Price
Free app and website; member offers are free
Quoted from the Agoda pricing page on November 8, 2026:
Agoda: Cheap Flights & Hotels Book a hotel, flight & more Free
Agoda lists the largest number of stays in this group by its own count, over 6 million hotels, resorts, villas, homes and BnBs. Agoda says travelers can save up to 80% through Member Offers, Last-Minute Deals and other promotions, and over 28 million verified reviews help you judge a property you have never heard of. The app also books flights from over 400 airlines, stores vouchers and maps for print-free check-in, and lets you manage or edit bookings anytime, with 24/7 customer support in many languages. You can book in 39 languages and currencies, which helps when splitting costs with travelers from other countries. Where Agoda falls short is clarity: its app description says little about how member tiers work or which rates are refundable, so you need to read each room's cancellation policy and compare the total, with taxes, against Booking.com or Google Hotels.
What it does well
- +Very large inventory, including homes and villas
- +Booking available in 39 languages and currencies
- +Vouchers and maps saved in the app for print-free check-in
Where it falls short
- −Headline discounts of up to 80% apply to select deals
- −Loyalty perks are less clearly documented than Genius or One Key
- −Refund terms vary by property and rate
- Properties
- Over 6 million
- Verified reviews
- Over 28 million
- Deal savings
- Up to 80%, per Agoda
- Languages
- 39
- App Store rating
- 4.8 from 180K ratings
No. 5
Hotels.comA hotel-focused booking app with free Member Prices, rewards you spend like cash and no hidden fees.
8.8of 10Best for Hotel-only travelers who want simple member savings and rewards they can spend like cash.
- Performance
- 8.7
- Ease of use
- 9.0
- Value
- 8.9
Price
Free app and website; membership is free
Quoted from the Hotels.com pricing page on November 8, 2026:
Hotels.com: Book Hotel Deals Last-minute stays & rewards Free
Hotels.com is the most focused option here: it is built for finding and reserving rooms, and Expedia says One Key rewards can be used on Expedia, Hotels.com and Vrbo. Free members get Member Prices of up to 20% off select hotels, earn rewards on every eligible booking and can use them like cash on a later stay with no blackout dates. The app lists over 500,000 properties, from budget motels to luxury resorts, with filters for price, location, guest rating and amenities, a map of every stay and alerts when prices drop on rooms you watch. Hotels.com says the price you see is the price you pay, with no hidden fees, plus free cancellation on most hotels and pay later at many places. Business travelers can save a profile that filters for fully refundable stays, Wi-Fi and breakfast. The catch is breadth: 500,000 properties is far fewer than Booking.com or Agoda list, so check a second site for small towns or apartments.
What it does well
- +Hotels.com says the price you see is the price you pay, with no hidden fees
- +Business trip mode filters for fully refundable stays and Wi-Fi
- +Booking details available offline in the app
Where it falls short
- −Smaller inventory than Booking.com or Agoda
- −Member Prices cover select hotels only
- −Focused on stays; no flight search in the app description
- Membership
- Free, with rewards on eligible stays
- Member Prices
- Up to 20% off select hotels
- Properties
- Over 500,000
- Blackout dates on rewards
- None, per Hotels.com
- App Store rating
- 4.8 from 2.3M ratings
No. 6
Trip.comAn all-in-one travel agency with hotel price matching, a tiered rewards program and free 24/7 phone support.
8.7of 10Best for Travelers who want a price match on hotels and loyalty perks such as lounge access.
- Performance
- 8.8
- Ease of use
- 8.3
- Value
- 8.8
Price
Free app and website; Trip.com Rewards are free to join
Quoted from the Trip.com pricing page on November 8, 2026:
Trip.com: Book Flights, Hotels Car Rentals & Holiday Deals Free
Trip.com stands out for two promises on hotels: if you find the same hotel cheaper elsewhere, Trip.com says it will match the price, and if you can't check in, it says it will find you a new hotel. Its free rewards program has six tiers. Silver starts at registration, Gold needs 1 eligible booking, Platinum needs 8 bookings with at least $1,000 spent, and Diamond needs $10,000 in spend, with higher tiers earning 20% to 200% more Trip Coins and perks such as airport lounge access, eSIM data and a flight and hotel cancellation guarantee. Trip Coins work like cash on prepaid bookings at about 100 coins to $1. Booking a flight with Trip.com can make the hotel up to 25% less, and the app also sells trains, car hire, tours, eSIMs and insurance. Support is free around the clock, including calls through the app. The downsides are that the best perks need heavy spending and the app's 4.6 rating trails the rest of this list.
What it does well
- +Free 24/7 support with calls through the app
- +No additional payment fees, per Trip.com
- +Accepts cards, PayPal, Google Pay and Apple Pay
Where it falls short
- −Top perks need many bookings or high spend, such as $10,000 for Diamond
- −App Store rating of 4.6 is the lowest here
- −Tier upgrades count only after you complete your trip
- Loyalty program
- Trip.com Rewards, free, 6 tiers
- Trip Coins value
- 100 Trip Coins, about $1
- Hotel price match
- Yes, per Trip.com
- Flight plus hotel saving
- Hotel up to 25% less
- App Store rating
- 4.6 from 38K ratings
No. 7
KAYAKA travel metasearch engine that compares hotel prices from hundreds of travel sites, with price tracking and mobile-only rates.
8.6of 10Best for Travelers who want one search for hotels, flights and cars and alerts when prices change.
- Performance
- 8.5
- Ease of use
- 8.7
- Value
- 8.5
Price
Free app and website
Quoted from the KAYAK pricing page on November 8, 2026:
KAYAK: Flights, Hotels & Cars Plan vacations & book trips Free
KAYAK is a metasearch engine, so instead of selling rooms itself it searches hundreds of travel sites and shows you the options side by side. For hotels that means one search across agencies and hotel sites, filters for things like a pet-friendly boutique hotel with a pool, vacation rentals in the same results and mobile-only prices from select hotels in the app. You can track search results and get a notification when prices change, which helps for trips booked weeks out, and the Trips feature keeps every confirmation available offline, even ones booked elsewhere. A newer Ask AI tool lets you describe a trip in plain words and builds options for it. The limits are the usual ones for metasearch: once you click through, you book with a partner, so cancellations and refunds follow that seller's policy, and KAYAK has no rewards program of its own in its app description. Google Hotels covers similar ground with clearer price rules.
What it does well
- +Hotels, vacation rentals, flights and cars in one search
- +Trips keeps confirmations available without WiFi
- +Part of Booking Holdings, alongside Booking.com and Priceline
Where it falls short
- −You usually book on a partner site, so refunds follow that seller
- −Hotel tools are less deep than its flight tools
- −No rewards program in the app description
- Sites compared
- Hundreds
- Hotel deals
- Mobile-only prices from select hotels
- Price alerts
- Notifications when tracked prices change
- AI planner
- Ask AI
- App Store rating
- 4.8 from 500K ratings
No. 8
PricelineA Booking Holdings deal site known for Express Deals and Priceline VIP hotel savings.
8.6of 10Best for Flexible US travelers who will trade some choice for a deeper hotel discount.
- Performance
- 8.4
- Ease of use
- 8.6
- Value
- 8.8
Price
Free app and website; Priceline VIP unlocks as you book
Quoted from the Priceline pricing page on November 8, 2026:
Priceline - Hotel, Car, Flight Great deals & Travel Booking Free
Priceline is the deal hunter's hotel site. Its signature Express Deals promise savings of up to 60%, and Priceline VIP, which you reach by booking, adds up to 50% off hotels and what Priceline calls its best prices on great hotels. The app has exclusive app-only hotel deals, personalized recommendations, rental cars from 22 brands at 28,000+ locations and discounted flights, and My Trips keeps reservations available offline. Priceline is part of Booking Holdings, alongside Booking.com and KAYAK. The weak spot is documentation: the app description does not explain how Express Deals work, how VIP levels are earned or which deals can be cancelled, so read the terms and the cancellation line on the booking page before you pay. It is also worth comparing the regular rate on Booking.com or Google Hotels, since headline savings of up to 60% apply only to select deals and the final total is what counts.
What it does well
- +Deep discounts for travelers who are flexible on the exact hotel
- +Part of Booking Holdings, with Booking.com and KAYAK
- +Hotels, cars and flights in one app
Where it falls short
- −Express Deals terms are not spelled out in the app description
- −VIP terms are not spelled out in the app description
- −Fewer published loyalty details than Booking.com Genius
- Express Deals savings
- Up to 60%, per Priceline
- VIP hotel savings
- Up to 50%
- Rental car locations
- 28,000+
- Parent company
- Booking Holdings
- App Store rating
- 4.8 from 1.2M ratings
No. 9
trivagoA hotel price comparison site that searches over 5 million properties in more than 190 countries across major booking sites.
8.4of 10Best for Travelers who want a fast, hotel-only price comparison with price drop alerts.
- Performance
- 8.0
- Ease of use
- 8.9
- Value
- 8.6
Price
Free app and website
Quoted from the trivago pricing page on November 8, 2026:
trivago: Compare hotel prices 5 million deals from top sites Free
trivago does one thing: it compares hotel prices. One search covers over 5 million properties in more than 190 countries and pulls rates from major booking sites, which trivago names as including Expedia, Hotels.com, Booking.com, Trip.com, Priceline, Orbitz and HotelTonight. That makes it a quick way to spot when one site is charging less for the same room. The app adds price drop alerts on favorite hotels, side by side comparison of saved properties, guest reviews aggregated from multiple booking sites and a mobile rate badge on deals only available on your phone. Because it is a comparison site, you always finish the booking with the partner you pick, so cancellation rules, refunds and loyalty points come from that partner, not trivago. It also has no flights or cars, which keeps it simple but means less use for whole trips. Use it next to Google Hotels to confirm you have found the lowest total price.
What it does well
- +Simple, hotel-only interface
- +Side by side comparison of saved hotels
- +Reviews pooled from several booking sites
Where it falls short
- −Does not take bookings itself, so refunds go through the seller
- −Hotel only, no flights or cars
- −Partner list depends on which sites send prices
- Properties
- Over 5 million
- Countries
- More than 190
- Price alerts
- Price drop alerts on favorites
- Reviews
- Aggregated from multiple booking sites
- App Store rating
- 4.8 from 299K ratings
No. 10
HotwireA deal site whose Hot Rate hotels reveal the property only after you book, in return for a lower price.
8.2of 10Best for Last-minute travelers who care about star rating and area more than the exact hotel.
- Performance
- 7.6
- Ease of use
- 8.4
- Value
- 8.7
Price
Free app and website
Quoted from the Hotwire pricing page on November 8, 2026:
Hotwire: Last Minute Hotels Cheap Hotel & Car Deals Free
Hotwire suits one specific kind of trip: you need a good room, often at the last minute, and you are not picky about which hotel. Its Hot Rate deals ask you to choose the star rating, location, amenities and price, then reveal the deeply discounted hotel right after you book. In the app you can draw the neighborhood you want on the map and Hotwire will look for a Hot Rate hotel inside it, and a home screen widget shows top weekend deals near you. Hotwire says it offers thousands of hotels, including brands such as Fairmont, Hyatt and Marriott, backs its prices with a low price guarantee and runs 24/7 support by message. The obvious drawback is the surprise: you cannot choose the exact property, so this is a poor fit if you collect hotel points, need a specific room type or want to compare cancellation terms before you commit. For that kind of booking, use Booking.com or Expedia instead.
What it does well
- +Discounted hotels from brands such as Fairmont, Hyatt and Marriott
- +Home screen deal widget for weekend getaways
- +Apple Pay checkout through the App Clip
Where it falls short
- −You do not know the exact hotel until after you book
- −Not suited to travelers who collect hotel chain points
- −Thousands of hotels, a much smaller pool than the big agencies
- Signature deal
- Hot Rate, hotel revealed after booking
- Price promise
- Low price guarantee
- Inventory
- Thousands of hotels
- Support
- 24/7 messaging
- App Store rating
- 4.8 from 145K ratings
Before you pick a product or a plan
Compare the total, not the nightly rate
Nightly prices often leave out taxes and resort fees. Google says its Price Accuracy Policy requires partners to send prices that include taxes and fees and match the total on their booking page, and Hotels.com says the price you see is the price you pay. Booking.com notes that Genius discounts are applied before taxes and fees, so compare final totals across two or three sites before you book.
Pick a refundable rate unless plans are fixed
Booking.com, Expedia and Hotels.com all say free cancellation is available on most hotels, but it depends on the rate you choose, and the cheapest room is often the non-refundable one. Hotwire Hot Rate deals reveal the hotel only after you book, so they suit trips where the exact property does not matter. Comparison sites like Google Hotels, KAYAK and trivago send you to a seller, and that seller's cancellation policy applies.
Choose one loyalty program and stick with it
All of the loyalty programs here are free. Booking.com Genius gives 10% at Level 1 and up to 20% at Level 3, and levels are kept for life. Expedia and Hotels.com share One Key, so rewards pool across both plus Vrbo. Trip.com Rewards has six tiers, with lounge access and a cancellation guarantee at higher tiers, but Diamond needs $10,000 in spend. Concentrating bookings in one program reaches the useful tiers faster.
Use price alerts and price matching
If you book weeks ahead, set an alert: Hotels.com, KAYAK, trivago and Google Hotels all track hotel prices. Trip.com says it will match the price if you find the same hotel cheaper elsewhere. With a free cancellation booking you can also rebook if the price drops, as long as you cancel before the deadline.
Questions readers ask
- What is the best hotel booking site in 2026?
- Booking.com is the best all-round choice, with free cancellation at most properties, no booking or card fees and free Genius discounts of 10% to 20% that stay unlocked for life. Google Hotels is the best place to compare total prices first, and Expedia is the best pick when you bundle a hotel with flights.
- Is it cheaper to book a hotel through a booking site or directly?
- It depends on the hotel and date, so compare both. Google Hotels shows the hotel's own rate next to agency rates, with taxes and fees included under its Price Accuracy Policy. Agency member prices, such as Hotels.com's up to 20% off select hotels or Booking.com Genius discounts, can beat the direct rate, while booking direct may earn hotel chain points.
- Which hotel booking site has the best loyalty program?
- Booking.com Genius is the easiest to benefit from: it is free, starts at 10% off select stays and keeps each level for life, with free breakfasts and upgrades at select stays from Level 2. Expedia and Hotels.com share One Key, which pays rewards usable like cash with no blackout dates on Hotels.com. Trip.com Rewards offers bigger perks such as lounge access, but only after many bookings.
- Which hotel booking sites offer free cancellation?
- Booking.com, Expedia and Hotels.com each say free cancellation is available on most hotels, but only on rates marked that way. Hotwire Hot Rate deals reveal the hotel only after booking, and comparison sites such as Google Hotels, KAYAK and trivago pass you to a seller whose policy applies.
- Are Hotwire and Priceline deals worth it?
- They can be when you are flexible. Priceline says Express Deals save up to 60% and Priceline VIP up to 50% off hotels, and Hotwire's Hot Rate deals reveal the hotel only after you book in return for a deep discount. Hot Rate is a poor fit if you need a specific hotel or collect chain points, and with both sites you should read the deal terms before paying.
- Do hotels pay to rank higher on Google Hotels?
- Google says hotels don't pay to appear in hotel search results and can't pay to influence their ranking, which is based on factors such as location, price and reviews. Paid ads can appear at the top of results, and they are marked with an Ad badge and the advertiser's name.
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