Review · Shopping & services
Godiva's Secret Wigs review
A mother-daughter wig company that designs and sells its own collection of premium synthetic wigs and toppers.
By the HearSmart research desk · Updated November 10, 2026
- Performance (40%)
- 8.0
- Ease of use (25%)
- 8.4
- Value (35%)
- 7.8
Godiva's Secret Wigs is a smaller, personal store run by a mother-daughter team, Rochelle and Danielle, who have made their own synthetic wigs and toppers since 1997. The focus is comfort for daily wearers with thinning hair, alopecia or chemo hair loss: open-wefted caps for airflow, low-density styles that blend with your own hair, and fibers meant to hold their style after washing. The all wigs page listed 138 products, with everyday styles from $179 and a costume wig at $159. A virtual try-on room lets you test top styles in every color on your own photo, and a private Facebook group of more than 50,000 women shares tips and reviews. US orders over $99 ship free by Priority Mail in a discreet package. Returns are tighter than most: 20 days from the ship date, with store credit at full value or a card refund minus $10.
Who it is for
Women with thinning hair, alopecia or chemo hair loss who want lightweight wash-and-wear synthetic wigs.
Price
Everyday wigs listed from $179 on the all wigs page.
Courtney (short wig) Regular Price $179
Quoted from the vendor pricing page on November 10, 2026.
Key features
- Own collection of premium synthetic wigs and toppers, in business since 1997
- Virtual wig try-on room for top styles in every color
- Petite, average and large cap sizes, plus low-density, lace front and mono top styles
- Free US Priority Mail shipping on orders over $99
- Private Facebook community of more than 50,000 women
Strengths and weaknesses
- Strength: Lightweight open-wefted caps designed for daily wear
- Strength: Discreet shipping label that only says Godiva's Secret
- Strength: Store credit returns carry no restocking fee and never expire
- Weakness: Only its own brand
- Weakness: 20 days to return from the ship date, and card refunds lose $10
- Weakness: Cannot ship to the EU, EFTA, Brazil, Mexico, Saudi Arabia or the UAE
Key facts
- Founded: 1997
- Free shipping: US orders over $99
- Returns: 20 days from ship date; refund minus $10 or full store credit
- Try-on: Virtual try-on room
- Lowest everyday wig price checked: $179
Where it ranks
Godiva's Secret Wigs is No. 7 in our Best Wig Companies to Order From verdict.
Alternatives we scored
Visit godivassecretwigs.com · Questions or corrections: editorial@hearsmart.org