Lose It review

Lose It is the easiest app here to start with. You complete a profile, and it calculates a personalized daily calorie budget and weight loss schedule, then you log food, exercise and weight against that number. FitNow says the app has helped over 57 million users since it launched in 2008, and its food database holds 56+ million items and recipes, including popular restaurant meals. The free plan covers calorie tracking, a weight loss plan and community support groups. The limit is what sits behind Premium: the barcode scanner, photo meal logging, AI voice logging, macro and nutrient tracking, intermittent fasting, meal targets and device syncs with Fitbit, Garmin and Withings. FitNow does not describe the database as verified, unlike Cronometer's and MyNetDiary's curated sets. Lose It has also added GLP-1 support, with medication logging and estimated levels. The US App Store lists many different Premium prices, so we mark pricing as pending.

Who it is for

Beginners who want a simple calorie budget and an easy daily routine for weight loss.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Personalized daily calorie budget and weight loss schedule
• Food database of 56+ million items and recipes
• Premium adds photo meal logging, AI voice logging and a barcode scanner
• Premium tracks macros, nutrients and health metrics such as blood pressure and glucose
• GLP-1 medication logging with estimated levels

Strengths and weaknesses

• Strength: Very simple daily calorie budget for beginners
• Strength: Large database that includes restaurant meals
• Strength: Free plan includes calorie tracking, a weight loss plan and community groups
• Weakness: Barcode scanning is a Premium feature
• Weakness: Macro and nutrient tracking also sit behind Premium
• Weakness: The US App Store lists many Premium prices, so the current price is unclear

Key facts

• Food database: 56+ million items and recipes
• Users: Over 57 million, per FitNow
• Free plan: Yes, basic calorie tracking
• Launched: 2008
• App Store rating: 4.8 from 784K ratings

Where it ranks

Lose It is No. 4 in our Best Calorie Counting Apps verdict.