MacroFactor review

MacroFactor is the strongest tool here for people who want their targets to adjust as they go. Each week it compares your calorie and macro intake with your weight trend to estimate your actual energy expenditure, then adjusts calorie, protein and macro targets for the week ahead. You can let it coach you, collaborate on targets, or set your own macros in Manual mode, including different macros on different days. Logging is quick, with AI photo logging, written meal descriptions, speech, barcode scanning and nutrition label scanning, and the food database has more than 1.36 million verified entries. The developer calls the algorithm adherence neutral: if you go over or skip a day, the check-in still works and the app shows no warnings or red numbers. The catch is price. There is a free trial but no free tier, and US pricing is $11.99 a month, $47.99 a half year or $71.99 a year. That is a clean deal with no ad-supported tier to upsell from, but it costs more than Cronometer Gold.

Who it is for

People who want calorie and macro targets that adapt to their own data, and who are fine paying for an app with no free tier.

Price

$11.99 a month, $47.99 a half year or $71.99 a year ($5.99 a month) in the US; free trial, no free tier.

$11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month)
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Adaptive coaching that recalculates calorie and macro targets at weekly check-ins
• Expenditure (TDEE) estimate from your own food logs and weight data
• Logging by AI photo, meal description, speech, barcode or nutrition label scan
• Verified food database with more than 1.36 million entries
• Coached, Collaborative or Manual modes with balanced, low-carb, keto or carb-focused diets

Strengths and weaknesses

• Strength: Targets follow your measured data instead of a generic formula
• Strength: No ad-supported free tier to upsell from, because there is no free tier
• Strength: Adherence-neutral design with no warnings or red numbers
• Weakness: No free plan after the trial
• Weakness: $11.99 a month is high if you pay monthly
• Weakness: Less suited to people who only want a simple calorie tally

Key facts

• Food database: 1.36 million+ verified entries
• Free plan: No, free trial only
• Price: $11.99 a month or $71.99 a year
• Diet styles: Balanced, low-carb, keto, carb-focused
• App Store rating: 4.8 from 24K ratings

Where it ranks

MacroFactor is No. 3 in our Best Calorie Counting Apps verdict.