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Review · Music & creators

Stan Store review

Link in bio storefront built for selling digital products, courses, bookings and memberships with zero transaction fees.

By the HearSmart research desk · Updated November 12, 2026

Performance (40%)
9.0
Ease of use (25%)
8.6
Value (35%)
6.6

Stan Store treats the bio link as a checkout rather than a list of links. The Creator plan, at $29 a month or $300 a year, includes a mobile and desktop storefront, calendar and booking tools, store and product analytics, an unlimited online course builder, recurring subscriptions, lead magnets for email collection, community features and Stan AutoDM for automated Instagram replies. Stan charges no transaction fees on either plan, so you keep sales minus payment processor costs. Creator Pro, at $99 a month or $948 a year, adds discount codes, limited-quantity offers, upsells and order bumps, Afterpay and Klarna, affiliate management, contact import, email broadcasts, email flows and pixel tracking for Meta, Google, Pinterest and TikTok. Stan offers 11 link in bio templates. The cost is the drawback: $29 a month is far above Beacons, Linktree or Lnk.Bio, which only pays off once you sell regularly.

Who it is for

creators whose bio link is mainly a store

Price

Creator $29 a month or $300 a year; Creator Pro $99 a month or $948 a year.

Plans start at $29/month with zero transaction fees
Quoted from the vendor pricing page on November 12, 2026.

Key features

  • Storefront with calendar and booking tools
  • Unlimited online course builder and recurring subscriptions
  • Lead magnets and email collection on Creator
  • Stan AutoDM for automated Instagram responses
  • Creator Pro adds email broadcasts, email flows, upsells and pixel tracking

Strengths and weaknesses

  • Strength: Zero transaction fees on both plans
  • Strength: Courses, bookings, memberships and lead magnets on the $29 plan
  • Strength: Stan says creators have made over $400 million using Stan
  • Weakness: Most expensive entry plan on this list at $29 a month
  • Weakness: Email broadcasts and flows need Creator Pro at $99 a month
  • Weakness: Discount codes and pixel tracking are Creator Pro only

Key facts

  • Creator: $29 a month or $300 a year
  • Creator Pro: $99 a month or $948 a year
  • Transaction fees: None from Stan
  • Templates: 11 link in bio templates
  • Payments on Pro: Stan Payments, Afterpay, Klarna

Where it ranks

Stan Store is No. 6 in our Best Link In Bio Tools verdict.

Alternatives we scored

Visit stan.store · Questions or corrections: editorial@hearsmart.org