Streaming Subscription Statistics 2026
This page collects 55 figures on paid streaming subscriptions: subscriber counts by service from company filings, the move away from quarterly subscriber reporting, list prices and revenue per subscriber, household spending and churn, ad tiers and bundles, how many homes and adults have streaming, and streaming's share of TV viewing, with a short look at music subscriptions. Most figures describe 2025 and 2026 in the United States, with UK household data from Barb and Australian survey data from the ACMA. Sources include Netflix, The Walt Disney Company, Warner Bros. Discovery, Paramount Skydance, Comcast, Spotify, Roku, Apple, Hulu, Deloitte, Pew Research Center, Barb, Antenna, Nielsen and the Australian Communications and Media Authority.
By the HearSmart research desk · Updated November 8, 2026 · 55 numbers drawn from 17 publishers and reports
Short answer
Netflix passed 325 million paid memberships in late 2025, Disney had 196 million Disney+ and Hulu subscriptions in September 2025, and Warner Bros. Discovery ended 2025 with nearly 132 million, according to company filings. U.S. households that pay for streaming spend $76 a month on average and 43% of consumers cancelled at least one service in six months (Deloitte, 2026), while streaming took 49.6% of U.S. TV viewing in August 2026 (Nielsen).
Headline numbers
- 325 millionNetflix crossed 325 million paid memberships during the fourth quarter of 2025, while its revenue grew 18% year over year in that quarter.Netflix
- 196 millionDisney had 196 million combined Disney+ and Hulu subscriptions at the end of September 2025, an increase of 12.4 million in one quarter.The Walt Disney Company
- 132 millionWarner Bros. Discovery's streaming segment, led by HBO Max, ended 2025 with nearly 132 million subscribers.Warner Bros. Discovery
- 7%Antenna estimates that U.S. premium SVOD subscriptions grew 7% in 2025, down from 12% in 2024, the first single-digit year.Antenna
- $17.26Netflix earned an average of $17.26 per paid membership per month in the U.S. and Canada in the fourth quarter of 2024, up from $16.64 a year earlier.Netflix
- $76U.S. households that pay for streaming video spend an average of $76 a month across services, up 9% from a year earlier, according to Deloitte's May 2026 survey.Deloitte
- 43%43% of U.S. consumers cancelled at least one paid streaming video service in the previous six months in 2026, up from 39% a year earlier.Deloitte
- 49.6%Streaming accounted for 49.6% of U.S. TV viewing time in August 2026, against 18.9% for cable, according to Nielsen's Gauge.Nielsen
Reading the numbers
The big video services have reached a scale where growth is measured in single digits. Netflix went from 301.6 million paid memberships at the end of 2024 to more than 325 million a year later, Disney counted 196 million Disney+ and Hulu subscriptions in September 2025, and Warner Bros. Discovery added nearly 15 million subscribers in 2025 to end at nearly 132 million. Antenna estimates U.S. premium SVOD subscriptions grew 7% in 2025, down from 12% in 2024. As growth slowed, Netflix and Warner Bros. Discovery stopped publishing quarterly subscriber counts, so this page uses the last figures each company filed.
Price is doing more of the work. Netflix earned $17.26 per member per month in the U.S. and Canada at the end of 2024, while Disney+ earned $8.09, a gap that reflects ad tiers, bundles and promotions as much as list prices. Paramount said 12% growth in revenue per user drove most of its 16% Paramount+ revenue growth in mid-2026. On the consumer side, Deloitte found U.S. subscribing households spend $76 a month, up 9% in a year, and 45% of consumers say they pay too much.
Churn is now routine rather than a crisis. Deloitte found 43% of U.S. consumers cancelled at least one service in six months and 27% cancelled and came back to the same service, while Antenna's panel shows a steady 4.6% average monthly churn rate for premium services. Ad tiers and bundles are the main ways people cut cost without leaving: Netflix's ads plan took more than 55% of sign-ups in its ad markets in late 2024, Barb found 41% of UK Netflix homes on its ad plan in 2026, and Deloitte found half of U.S. subscribers have at least one bundle.
Streaming is close to universal. Deloitte found more than 90% of U.S. consumers live in a paying household, Pew found 83% of U.S. adults watch streaming against 36% with cable or satellite, Barb counted 69.7% of UK homes with an SVOD service, and the ACMA found 68% of Australian adults use paid streaming. Nielsen measured streaming at 49.6% of U.S. TV time in August 2026, with YouTube alone at 15.8%.
Subscribers by service, from company filings
- 1.
Netflix had 301.6 million global paid memberships at the end of 2024, up from 260.3 million a year earlier, the last year-end count it published quarterly.
Netflix, Netflix Q4 2024 Letter to Shareholders (Jan 2025)
Exact wording at the source
Global Streaming Paid Memberships 260.28 269.60 277.65 282.72 301.63
- 2.
Netflix crossed 325 million paid memberships during the fourth quarter of 2025, while its revenue grew 18% year over year in that quarter.
Netflix, Netflix Q4 2025 Letter to Shareholders (Jan 2026)
Exact wording at the source
In Q4, revenue increased 18% year over year, and we crossed the 325M paid memberships milestone during the quarter.
- 3.
Netflix had 89.6 million paid memberships in the U.S. and Canada at the end of 2024, up from 80.1 million a year earlier.
Netflix, Netflix Q4 2024 Letter to Shareholders (Jan 2025)
Exact wording at the source
Paid Memberships 80.13 82.66 84.11 84.80 89.63
- 4.
Disney had 196 million combined Disney+ and Hulu subscriptions at the end of September 2025, an increase of 12.4 million in one quarter.
The Walt Disney Company, The Walt Disney Company Reports Fourth Quarter and Full Year Earnings for Fiscal 2025 (Nov 2025)
Exact wording at the source
At the end of the quarter, 196 million Disney+ and Hulu subscriptions, an increase of 12.4 million vs. Q3 fiscal 2025
- 5.
Disney+ alone had 132 million subscribers worldwide at the end of September 2025, up 3.8 million from June 2025.
The Walt Disney Company, The Walt Disney Company Reports Fourth Quarter and Full Year Earnings for Fiscal 2025 (Nov 2025)
Exact wording at the source
and 132 million Disney+ subscribers, an increase of 3.8 million vs. Q3 fiscal 2025
- 6.
Disney+ had 59.3 million paid subscribers in the U.S. and Canada and 72.4 million in other countries at the end of September 2025.
The Walt Disney Company, The Walt Disney Company Reports Fourth Quarter and Full Year Earnings for Fiscal 2025 (Nov 2025)
Exact wording at the source
Disney+ Domestic (U.S. and Canada) 59.3 57.8 3 % International 72.4 69.9 4 %
- 7.
Hulu had 64.1 million paid subscribers at the end of September 2025, including 4.4 million on Hulu + Live TV; the SVOD-only count rose 17% in one quarter.
The Walt Disney Company, The Walt Disney Company Reports Fourth Quarter and Full Year Earnings for Fiscal 2025 (Nov 2025)
Exact wording at the source
Hulu SVOD Only 59.7 51.2 17 % Live TV + SVOD 4.4 4.3 2 % Total Hulu(2) 64.1
- 8.
Warner Bros. Discovery's streaming segment, led by HBO Max, ended 2025 with nearly 132 million subscribers.
Warner Bros. Discovery, Warner Bros. Discovery Q4 2025 Shareholder Letter (Form 8-K exhibit) (Feb 2026)
Exact wording at the source
The Streaming segment added nearly 15 million subscribers in 2025 and ended the year with nearly 132 million subscribers, exceeding the 130 million subscriber target we set out in August 2022.
- 9.
Warner Bros. Discovery added nearly 15 million streaming subscribers during 2025.
Warner Bros. Discovery, Warner Bros. Discovery Q4 2025 Shareholder Letter (Form 8-K exhibit) (Feb 2026)
Exact wording at the source
The Streaming segment added nearly 15 million subscribers in 2025 and ended the year with nearly 132 million subscribers
- 10.
Paramount+ reached 81.6 million subscribers worldwide at the end of June 2026 after adding about 2 million in the second quarter.
Paramount Skydance, Paramount Skydance Q2 2026 Earnings Letter (Form 8-K exhibit 99) (Aug 2026)
Exact wording at the source
gaining ~2 million new Paramount+ subscribers in the quarter to reach 81.6 million worldwide.
- 11.
Peacock had 48 million paid subscribers at the end of September 2026, up from 41 million a year earlier, according to Comcast's quarterly filing.
Comcast, Comcast Corporation Form 10-Q for the quarter ended September 30, 2026 (Oct 2026)
Exact wording at the source
We had 48 million and 41 million paid subscribers of Peacock as of September 30, 2026 and 2025, respectively.
Chart
Netflix global paid memberships, 2023 to 2024
Millions of paid memberships at quarter end, excluding extra member accounts. Netflix stopped quarterly reporting in 2025.
Source: Netflix, Netflix Q4 2024 Letter to Shareholders
Slowing growth and fewer published counts
- 12.
Antenna estimates that U.S. premium SVOD subscriptions grew 7% in 2025, down from 12% in 2024, the first single-digit year.
Antenna, Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review (Feb 2026)
Exact wording at the source
Antenna estimates that total Subscribers grew +7% in 2025, down from 12% in 2024.
- 13.
Premium SVOD services took 31% of their 2025 gross additions and 57% of their net additions in the fourth quarter, according to Antenna.
Antenna, Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review (Feb 2026)
Exact wording at the source
Premium SVODs drove 31% of annual Gross Adds and 57% of Net Adds in Q4 in 2025, thanks to the power of Black Friday, and leveraging hit shows.
- 14.
Warner Bros. Discovery said the fourth quarter of 2025 would be the last quarter it reports streaming subscribers and ARPU.
Warner Bros. Discovery, Warner Bros. Discovery Q4 2025 Shareholder Letter (Form 8-K exhibit) (Feb 2026)
Exact wording at the source
As such, the fourth quarter of 2025 will be the last quarter we report subscribers and ARPU
- 15.
Warner Bros. Discovery expects to pass 150 million streaming subscribers by the end of 2026, helped by HBO Max launches in Germany, Italy and the UK.
Warner Bros. Discovery, Warner Bros. Discovery Q4 2025 Shareholder Letter (Form 8-K exhibit) (Feb 2026)
Exact wording at the source
we now have a clear line of sight to exceed 140 million subscribers by the end of the first quarter, well on our way to over 150 million subscribers by year end 2026.
- 16.
Paramount removed about 3 million Paramount+ subscribers in the first half of 2026 by exiting some international hard-bundle deals.
Paramount Skydance, Paramount Skydance Q2 2026 Earnings Letter (Form 8-K exhibit 99) (Aug 2026)
Exact wording at the source
while deliberately improving the quality and economics of our subscriber base through selective strategic exits (including 3 million exits in 1H’26)
- 17.
Roku's platform streamed 39.9 billion hours in the third quarter of 2026, up 9% year over year.
Roku, Roku Q3 2026 Shareholder Letter (Form 8-K exhibit 99.1) (Nov 2026)
Exact wording at the source
Streaming Hours were 39.9 billion, up 9% YoY
- 18.
Roku says more than 100 million households worldwide use its platform, a figure it gave in its third quarter 2026 letter instead of a quarterly count.
Roku, Roku Q3 2026 Shareholder Letter (Form 8-K exhibit 99.1) (Nov 2026)
Exact wording at the source
a core reason why more than 100 million households worldwide choose Roku
Chart
Paramount+ subscribers by quarter
Millions of paying subscribers worldwide at quarter end, restated to exclude free trials.
- Q2 202576.8
- Q3 202577.9
- Q4 202578.9
- Q1 202679.6
- Q2 202681.6
Source: Paramount Skydance, Paramount Skydance Q2 2026 Earnings Letter (Form 8-K exhibit 99)
Prices and revenue per subscriber
- 19.
Netflix earned an average of $17.26 per paid membership per month in the U.S. and Canada in the fourth quarter of 2024, up from $16.64 a year earlier.
Netflix, Netflix Q4 2024 Letter to Shareholders (Jan 2025)
Exact wording at the source
Average Revenue per Membership $16.64 $17.30 $17.17 $17.06 $17.26
- 20.
Disney+ earned an average of $8.09 per paid subscriber per month in the U.S. and Canada in the quarter ended September 2025.
The Walt Disney Company, The Walt Disney Company Reports Fourth Quarter and Full Year Earnings for Fiscal 2025 (Nov 2025)
Exact wording at the source
Average Monthly Revenue Per Paid Subscriber for the quarter ended: September 27, 2025 June 28, 2025 Change Disney+ Domestic (U.S. and Canada) $ 8.09
- 21.
Hulu's SVOD-only service earned an average of $12.20 per paid subscriber per month in the quarter ended September 2025, down from $12.40.
The Walt Disney Company, The Walt Disney Company Reports Fourth Quarter and Full Year Earnings for Fiscal 2025 (Nov 2025)
Exact wording at the source
Hulu SVOD Only average monthly revenue per paid subscriber decreased from $12.40 to $12.20 due to the impact of subscriber mix shifts.
- 22.
Paramount+ revenue grew 16% year over year in the second quarter of 2026, driven by about 6% subscriber growth and about 12% growth in revenue per user.
Paramount Skydance, Paramount Skydance Q2 2026 Earnings Letter (Form 8-K exhibit 99) (Aug 2026)
Exact wording at the source
Paramount+ revenue growth of 16% year-over-year, reflecting subscriber growth of approximately 6% and ARPU growth of approximately 12%.
- 23.
Hulu with ads costs $12.49 a month for new U.S. subscribers at prices that took effect on September 23, 2026.
Hulu, Hulu plans and prices (Sep 2026)
Exact wording at the source
Hulu (With Ads) Supports up to 5.1 audio Experience video quality in up to 4K UHD Stream on multiple devices at a time Monthly: $12.49
- 24.
The ad-supported Disney+ and Hulu bundle costs $12.99 a month in the U.S., only 50 cents more than Hulu with ads on its own.
Hulu, Hulu plans and prices (Sep 2026)
Exact wording at the source
Disney+, Hulu Bundle Hulu (With Ads) Disney+ (With Ads) Monthly: $12.99
- 25.
The ad-supported Disney+, Hulu and HBO Max bundle costs $21.99 a month in the U.S.
Hulu, Hulu plans and prices (Sep 2026)
Exact wording at the source
Disney+, Hulu, HBO Max Bundle (With Ads) Disney+ (With Ads) Hulu (With Ads) HBO Max Basic (With Ads) Monthly: $21.99
- 26.
An Apple TV subscription costs $14.99 a month in the U.S. after a free seven-day trial.
Apple, Apple TV subscription (Nov 2026)
Exact wording at the source
A monthly subscription is just $14.99 per month after a free 7-day trial.
- 27.
Spotify Premium Individual costs $12.99 a month in the U.S. after any introductory offer.
Spotify, Spotify Premium, United States (Nov 2026)
Exact wording at the source
$0 for 1 month, then $12.99 per month after.
Household spending, churn and value for money
- 28.
U.S. households that pay for streaming video spend an average of $76 a month across services, up 9% from a year earlier, according to Deloitte's May 2026 survey.
Deloitte, Optimizing, not abandoning: How streamers can earn a core spot in consumers' entertainment portfolios (Oct 2026)
Exact wording at the source
Subscribing households surveyed report spending an average of $76 per month across services, a 9% year-over-year increase.
- 29.
43% of U.S. consumers cancelled at least one paid streaming video service in the previous six months in 2026, up from 39% a year earlier.
Deloitte, Optimizing, not abandoning: How streamers can earn a core spot in consumers' entertainment portfolios (Oct 2026)
Exact wording at the source
Churn—the percentage of consumers who have canceled at least one SVOD service in the last six months—has been inching higher, reaching 43%, up from 39% one year ago.
- 30.
27% of U.S. consumers cancelled a streaming service and then resubscribed to the same service within six months, up from 23% the year before.
Deloitte, Optimizing, not abandoning: How streamers can earn a core spot in consumers' entertainment portfolios (Oct 2026)
Exact wording at the source
Churn and return (the percentage who cancel and then resubscribe to the same service within six months) rose to 27% from 23% the prior year
- 31.
45% of U.S. consumers say they pay too much for the streaming services they use, and about half are looking for ways to lower their bill.
Deloitte, Optimizing, not abandoning: How streamers can earn a core spot in consumers' entertainment portfolios (Oct 2026)
Exact wording at the source
45% of consumers say they pay too much for the streaming services they use, and about 50% say they are actively looking for ways to lower their monthly streaming costs.
- 32.
The weighted average monthly churn rate for U.S. premium SVOD services held at 4.6% in 2025, according to Antenna.
Antenna, Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review (Feb 2026)
Exact wording at the source
Churn for Premium SVOD showed signs of stabilization, as the Weighted Average Churn Rate for the category hit a steady 4.6%
- 33.
44% of U.S. streaming users said in 2025 that the services they use are worth the cost, 31% said they are not and 25% were unsure.
Pew Research Center, 83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV (Jul 2025)
Exact wording at the source
The largest share of users (44%) say the streaming services they use are worth the cost, while 31% say they’re not.
- 34.
26% of U.S. streaming users said in 2025 that they use a password from someone outside their household.
Pew Research Center, 83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV (Jul 2025)
Exact wording at the source
We find 26% of streaming users say they use the password to a streaming service from someone outside their household.
Ad tiers and bundles
- 35.
Netflix's ads plan accounted for over 55% of sign-ups in the countries where it is offered in the fourth quarter of 2024, and ads plan membership grew nearly 30% in that quarter.
Netflix, Netflix Q4 2024 Letter to Shareholders (Jan 2025)
Exact wording at the source
In Q4, it accounted for over 55% of sign-ups in our ads countries and membership on our ads plan grew nearly 30% quarter over quarter.
- 36.
Netflix's advertising revenue grew more than 2.5 times in 2025 to over $1.5 billion, its third year selling ads.
Netflix, Netflix Q4 2025 Letter to Shareholders (Jan 2026)
Exact wording at the source
In 2025, which was only our third year selling advertising, ad revenue grew by more than 2.5x vs. 2024 to over $1.5 billion.
- 37.
65% of U.S. streaming subscribers have at least one ad-supported tier of a paid service, a share that was stable year over year in 2026.
Deloitte, Optimizing, not abandoning: How streamers can earn a core spot in consumers' entertainment portfolios (Oct 2026)
Exact wording at the source
Many subscribers (65%) already have an ad-supported tier of a paid SVOD service, a cost-saving trend that has remained stable year over year.
- 38.
Half of U.S. streaming subscribers had at least one bundle in 2026, up from 44% in 2025.
Deloitte, Optimizing, not abandoning: How streamers can earn a core spot in consumers' entertainment portfolios (Oct 2026)
Exact wording at the source
half of SVOD subscribers report having at least one bundle (up from 44% in 2025)
- 39.
41% of UK Netflix homes were on its ad tier in the second quarter of 2026, up from 40% in the previous quarter.
Barb, Barb data show that 20.7m UK homes had access to an SVOD service in Q2 2026 (Sep 2026)
Exact wording at the source
In Q2 2026, 41% of Netflix homes were on its ad tier (an increase from 40% in the previous quarter)
- 40.
89% of UK Amazon Prime Video homes were on its ad tier in the second quarter of 2026.
Barb, Barb data show that 20.7m UK homes had access to an SVOD service in Q2 2026 (Sep 2026)
Exact wording at the source
in Q2 2026, 89% of Amazon Prime Video homes were on its ad tier
Households and adults with streaming
- 41.
More than 90% of U.S. consumers said in 2026 that their household pays for at least one streaming video service.
Deloitte, Optimizing, not abandoning: How streamers can earn a core spot in consumers' entertainment portfolios (Oct 2026)
Exact wording at the source
More than 90% of consumers say their household pays for at least one SVOD service, and subscribing households average four services, according to the data.
- 42.
U.S. households that pay for streaming video subscribe to four services on average, according to Deloitte's 2026 survey.
Deloitte, Optimizing, not abandoning: How streamers can earn a core spot in consumers' entertainment portfolios (Oct 2026)
Exact wording at the source
subscribing households average four services, according to the data
- 43.
83% of U.S. adults said in 2025 that they watch streaming services.
Pew Research Center, 83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV (Jul 2025)
Exact wording at the source
Most Americans (83%) say they watch streaming services, with Netflix and Amazon Prime Video being especially common.
- 44.
36% of U.S. adults said in 2025 that they subscribe to cable or satellite TV at home.
Pew Research Center, 83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV (Jul 2025)
Exact wording at the source
Far fewer – 36% – say they currently subscribe to cable or satellite TV at home, according to a new Pew Research Center survey.
- 45.
55% of U.S. adults watch streaming without also having a cable or satellite subscription, and 28% have both, according to Pew's 2025 survey.
Pew Research Center, 83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV (Jul 2025)
Exact wording at the source
Still, 28% of Americans both subscribe to cable or satellite TV and watch streaming services. Another 55% watch streaming but do not also have a cable or satellite subscription.
- 46.
20.7 million UK homes, or 69.7%, had access to at least one subscription streaming service in the second quarter of 2026, according to Barb.
Barb, Barb data show that 20.7m UK homes had access to an SVOD service in Q2 2026 (Sep 2026)
Exact wording at the source
showing that 20.7m UK homes (69.7%) had access to a subscription video-on-demand (SVOD) service in Q2 2026.
- 47.
18.0 million UK homes, or 60.4%, had access to Netflix in the second quarter of 2026.
Barb, Barb data show that 20.7m UK homes had access to an SVOD service in Q2 2026 (Sep 2026)
Exact wording at the source
Netflix: 18.0m UK homes (60.4%) had access to Netflix in Q2 2026, down slightly from 18.1m in Q1 2026.
- 48.
8.9 million UK homes, or 29.9%, had access to Disney+ in the second quarter of 2026, up from 7.8 million in the first quarter.
Barb, Barb data show that 20.7m UK homes had access to an SVOD service in Q2 2026 (Sep 2026)
Exact wording at the source
Disney+: 8.9m UK homes (29.9%) had access to Disney+ in Q2 2026, up significantly from 7.8m in Q1 2026.
- 49.
68% of Australian adults used paid subscription streaming services such as Netflix, Stan and Binge in 2025, according to the ACMA.
Australian Communications and Media Authority, Streaming remains Australia's favourite way to watch or listen, ACMA research shows (Mar 2026)
Exact wording at the source
Paid subscription streaming services – such as Netflix, Stan and Binge – remain the most popular ways to watch content, used by 68 per cent of adults in 2025.
Chart
UK homes with access to each streaming service, Q2 2026
Share of UK homes with access to each service, Barb Establishment Survey, second quarter of 2026.
- Any SVOD service69.7%
- Netflix60.4%
- Amazon Prime Video45.9%
- Disney+29.9%
Source: Barb, Barb data show that 20.7m UK homes had access to an SVOD service in Q2 2026
Viewing share and music streaming
- 50.
Streaming accounted for 49.6% of U.S. TV viewing time in August 2026, against 18.9% for cable, according to Nielsen's Gauge.
Nielsen, TV Viewing Cools Off in Nielsen's August Gauge Reports as Sports Take a Breather and School Resumes (Oct 2026)
Exact wording at the source
However, while time spent with each Gauge category declined between July and August, cable and streaming still managed to gain share, capturing 18.9% and 49.6% of television, respectively.
- 51.
YouTube took a record 15.8% of all U.S. TV viewing time in August 2026.
Nielsen, TV Viewing Cools Off in Nielsen's August Gauge Reports as Sports Take a Breather and School Resumes (Oct 2026)
Exact wording at the source
YouTube bucked the monthly downturn to capture a platform-record 15.8% of TV as monthly viewing climbed 6%
- 52.
Netflix accounted for 7.7% of U.S. TV viewing time in August 2026, third among media companies in Nielsen's Media Distributor Gauge.
Nielsen, TV Viewing Cools Off in Nielsen's August Gauge Reports as Sports Take a Breather and School Resumes (Oct 2026)
Exact wording at the source
Netflix moved up to No. 3 with 7.7% of TV, narrowly outpacing NBCU+Versant* by a margin of 0.03 share points.
- 53.
Spotify had 306 million Premium subscribers worldwide at the end of September 2026, up 9% year over year.
Spotify, Spotify Q3 2026 Update (Form 6-K exhibit 99.1) (Oct 2026)
Exact wording at the source
Premium Subscribers grew 9% Y/Y to 306 million, reflecting 6 million net adds and Y/Y and Q/Q growth across all regions
- 54.
Spotify had 788 million monthly active users in the third quarter of 2026, up 11% year over year.
Spotify, Spotify Q3 2026 Update (Form 6-K exhibit 99.1) (Oct 2026)
Exact wording at the source
MAUs grew 11% Y/Y to 788 million, reflecting 11 million net adds
- 55.
72% of Australian adults used online streaming to listen to music in 2025, with Spotify the most popular service.
Australian Communications and Media Authority, Streaming remains Australia's favourite way to watch or listen, ACMA research shows (Mar 2026)
Exact wording at the source
However, online streaming remains the preferred way to listen to music, used by 72 per cent of adults in 2025, with Spotify still the most popular service.
Chart
Spotify Premium subscribers by quarter
Millions of paying Premium subscribers worldwide at quarter end.
- Q3 2025281
- Q4 2025290
- Q1 2026293
- Q2 2026300
- Q3 2026306
Source: Spotify, Spotify Q3 2026 Update (Form 6-K exhibit 99.1)
Questions readers ask
- Which streaming service has the most subscribers?
- Netflix is the largest, with more than 325 million paid memberships in late 2025, according to its shareholder letter. Disney had 196 million combined Disney+ and Hulu subscriptions in September 2025, including 132 million for Disney+, and Warner Bros. Discovery ended 2025 with nearly 132 million streaming subscribers.
- How much does the average household spend on streaming?
- Deloitte's May 2026 survey found U.S. households that pay for streaming video spend an average of $76 a month across services, up 9% from a year earlier. Subscribing households have four services on average.
- What is the churn rate for streaming services?
- Antenna puts the weighted average monthly churn rate for U.S. premium SVOD services at 4.6% in 2025. In Deloitte's 2026 survey, 43% of U.S. consumers had cancelled at least one service in the previous six months, and 27% had cancelled and then resubscribed to the same service.
- How many households have a streaming subscription?
- More than 90% of U.S. consumers say their household pays for at least one streaming video service (Deloitte, 2026), and 83% of U.S. adults watch streaming (Pew, 2025). In the UK, Barb found 69.7% of homes had access to an SVOD service in the second quarter of 2026.
- Why did Netflix and Warner Bros. Discovery stop reporting subscriber numbers?
- Netflix stopped reporting quarterly paid memberships from 2025 and now announces milestones instead, and Warner Bros. Discovery made the fourth quarter of 2025 its last subscriber report, saying revenue and profit are its main measures. With growth now in single digits, the companies prefer to be judged on revenue and margins.
Where these numbers come from
We chose figures that describe paid streaming subscriptions directly: subscriber counts from company filings and shareholder letters, revenue per subscriber, U.S. list prices from the services' own pages, consumer surveys on spending, churn and value, household penetration panels and viewing share. Company counts are not directly comparable: Netflix counts paid memberships and excludes extra members, Disney and Warner Bros. Discovery count each product subscription separately, and Paramount restated its counts to exclude free trials from late 2025. Several companies have stopped quarterly reporting, so some counts are the last ones published and are older than the rest of the page. Revenue per subscriber is a company-reported average and is lower than list prices because it blends ad tiers, bundles and international markets. Deloitte and Pew figures come from U.S. consumer surveys with their own samples and question wording; Antenna figures come from its U.S. transaction panel; Barb measures UK homes with access to a service; Nielsen changed its Gauge method from September 2026, so later months may not compare with August. Prices were checked on the U.S. pages of each service on the date shown and change often. Every figure links to the page it was taken from, and each quote was checked against that page. We store the sentence each number appears in, and a script loads the publisher's page again to make sure that sentence is still there. Our methodology has the details.
Sources
- Antenna. Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review (Feb 2026).
- Apple. Apple TV subscription (Nov 2026).
- Australian Communications and Media Authority. Streaming remains Australia's favourite way to watch or listen, ACMA research shows (Mar 2026).
- Barb. Barb data show that 20.7m UK homes had access to an SVOD service in Q2 2026 (Sep 2026).
- Comcast. Comcast Corporation Form 10-Q for the quarter ended September 30, 2026 (Oct 2026).
- Deloitte. Optimizing, not abandoning: How streamers can earn a core spot in consumers' entertainment portfolios (Oct 2026).
- Hulu. Hulu plans and prices (Sep 2026).
- Netflix. Netflix Q4 2024 Letter to Shareholders (Jan 2025).
- Netflix. Netflix Q4 2025 Letter to Shareholders (Jan 2026).
- Nielsen. TV Viewing Cools Off in Nielsen's August Gauge Reports as Sports Take a Breather and School Resumes (Oct 2026).
- Paramount Skydance. Paramount Skydance Q2 2026 Earnings Letter (Form 8-K exhibit 99) (Aug 2026).
- Pew Research Center. 83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV (Jul 2025).
- Roku. Roku Q3 2026 Shareholder Letter (Form 8-K exhibit 99.1) (Nov 2026).
- Spotify. Spotify Premium, United States (Nov 2026).
- Spotify. Spotify Q3 2026 Update (Form 6-K exhibit 99.1) (Oct 2026).
- The Walt Disney Company. The Walt Disney Company Reports Fourth Quarter and Full Year Earnings for Fiscal 2025 (Nov 2025).
- Warner Bros. Discovery. Warner Bros. Discovery Q4 2025 Shareholder Letter (Form 8-K exhibit) (Feb 2026).
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HearSmart. (2026, November 8). Streaming Subscription Statistics 2026. https://hearsmart.org/streaming-subscription-statistics
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