Firstleaf review

Firstleaf is built for people who do not want to read wine labels. You answer a short taste quiz, Firstleaf picks the wines, and your ratings shape later boxes. There are four plans: Classic costs $44.95 for the first box and then $16.50 per bottle, Preferred is $59.95 then $19, Premier is $74.95 then $21.50 with one fine wine in every box, and Fine Wine is $104.95 then $26.50. On the 6-bottle Classic plan a regular club order costs $99 plus shipping, and a 14-bottle option gives 14 bottles for the price of 12. Firstleaf delivers every 2 to 12 weeks, lets you change the date and plan, and charges no subscription fee. Members get 30% off in its wine store, and every plan carries a 100% satisfaction guarantee. Firstleaf says its wines have won 4,036 awards. The catch is shipping: only the intro box ships free, so add shipping to the $99 club price when you compare.

Who it is for

Everyday wine drinkers who want picks matched to their taste

Price

Classic plan: $44.95 first box, then $16.50 per bottle; shipping extra on regular club orders.

Classic Quality everyday wines, boxed at our lowest pricing! $44.95 first box then $16.50/bottle
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Four plans: Classic at $16.50, Preferred at $19, Premier at $21.50 and Fine Wine at $26.50 per bottle after the first box
• Wines picked from a taste quiz and updated from your ratings
• Deliveries every 2 to 12 weeks, on a schedule you control
• 6-bottle boxes, or 14 bottles for the price of 12
• 30% member discount in the Firstleaf wine store

Strengths and weaknesses

• Strength: Lowest per-bottle price among the personalized clubs here at $16.50
• Strength: No subscription fees, and you can change plan size and frequency
• Strength: 100% satisfaction guarantee on every plan
• Weakness: Regular club orders add shipping; only the intro box ships free
• Weakness: Wines are Firstleaf's own selections, not well-known estates
• Weakness: Higher tiers cost up to $26.50 per bottle

Key facts

• Price per bottle: $16.50 to $26.50 after the first box
• First box: From $44.95 with free shipping
• Box size: 6 bottles, or 14 for the price of 12
• Frequency: Every 2 to 12 weeks
• Guarantee: 100% satisfaction guarantee

Where it ranks

Firstleaf is No. 1 in our Best Wine Clubs verdict.