Winc review

Winc works more like a members' wine shop than a mystery box. You pick a 6-Bottle Membership, which ships 6 wines every month, or a 12-Bottle Membership, then fill the box yourself. Members get 20% off every order, always free shipping, first access to new wines and an additional 10% off for 12 or more bottles, and you can skip any month. If you do not want to choose, Winc's Palate Profile Quiz asks 6 questions and suggests wines you can keep or swap. Member prices start at $16.80 a bottle for its NV Déclassé Red Wine Blend, which is $21 at the regular price, and most member favorites we saw were $16.80 to $23.20. Winc also sells 6-bottle packs without a membership, though you lose the member price. Bright Cellars' website now points to a Winc page, so former Bright Cellars customers will land here. Winc suits people who like to choose; if you want the lowest price per bottle, Splash Wines is cheaper.

Who it is for

Drinkers who want to choose every bottle themselves

Price

Member prices from $16.80 per bottle (regular $21); 6-bottle membership ships every month with free shipping.

NV Déclassé Red Wine Blend California $16.80 Regular price $21
Quoted from the vendor pricing page on November 12, 2026.

Key features

• 6-Bottle Membership ships 6 wines every month
• 12-Bottle Membership with an additional 10% off for 12+ bottles
• 20% off every order and always free shipping for members
• Palate Profile Quiz with 6 questions, or pick your own bottles
• Skip any month

Strengths and weaknesses

• Strength: You choose every bottle, or swap the recommended ones
• Strength: Free shipping on every member order
• Strength: Packs can be bought without a membership
• Weakness: Member prices of around $17 to $23 a bottle cost more than Splash Wines
• Weakness: The 6-bottle plan ships every month unless you skip
• Weakness: Wines are mostly Winc's own labels

Key facts

• Price per bottle: From $16.80 member price
• Member discount: 20% off, plus 10% off for 12+ bottles
• Plans: 6-Bottle and 12-Bottle Memberships
• Shipping: Always free for members
• Taste quiz: 6 questions

Where it ranks

Winc is No. 4 in our Best Wine Clubs verdict.