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Review · Shopping & services

Natural Image Wigs review

The online store of Daxbourne International, selling its own Natural Image range alongside other brands, with salons and concessions around the UK and an NHS prescription service.

By the HearSmart research desk · Updated November 11, 2026

Performance (40%)
8.8
Ease of use (25%)
8.4
Value (35%)
8.3

Natural Image Wigs is the web store of Daxbourne International, which sells its own Natural Image range alongside Raquel Welch, Gabor, Noriko, Amore, Paula Young, Kim Kimble and Hairdo. What sets it apart from online-only sellers is the network of salons and concessions around the UK, plus phone and video consultations and an NHS prescription service, which makes it a practical choice if your hospital issues a wig voucher. In-stock Natural Image and Hothair styles ordered before midday on a weekday are dispatched the same day, while some brands take 5 to 7 or 14 working days, and the store lists the expected time by brand. UK delivery costs £6.50 by Evri 48, £8.50 by Evri 24 and £9.50 by Royal Mail Special Delivery, with Evri 48 free over £150. Returns must reach the store within 14 days, and you pay the postage. The site shows approximate prices in other currencies but charges in pounds.

Who it is for

NHS wig prescription holders and buyers who want a salon nearby

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

  • Own Natural Image range plus Raquel Welch, Gabor, Noriko, Amore, Paula Young and Kim Kimble
  • Salons and concessions around the UK, with phone and video consultations
  • NHS prescription service and VAT exemption claims
  • Same-day dispatch on in-stock Natural Image and Hothair styles ordered before midday
  • Free Evri 48 delivery on UK orders over £150

Strengths and weaknesses

  • Strength: One of the few stores with both an online shop and salons in several UK cities
  • Strength: Each style shows its expected delivery time by brand
  • Strength: Prices can be viewed in US dollars, euros and other currencies
  • Weakness: Free delivery starts at £150, higher than most rivals
  • Weakness: Some brands such as Gabor and Paula Young take 14 working days
  • Weakness: 14-day returns, and you pay return postage

Key facts

  • Owner: Daxbourne International Ltd
  • UK delivery: £6.50 Evri 48, free over £150
  • Returns: 14 days from receipt
  • NHS prescriptions: Yes
  • Fitting: UK salons and concessions

Where it ranks

Natural Image Wigs is No. 3 in our Best UK Wig Companies verdict.

Alternatives we scored

Visit naturalimagewigs.co.uk · Questions or corrections: editorial@hearsmart.org