Valentine Wigs review

Valentine Wigs has sold wigs online since 2005 and describes itself as a UK retailer for fashion, convenience and medical hair loss customers, including transgender clients, men and children. The range leans toward premium brands: Belle Tress, TressAllure, Ellen Wille, Gisela Mayer, Raquel Welch, Gabor, Dimples, Envy and Trendco, plus human hair wigs and toppers. Two features make buying online less of a gamble: a color ring loan programme, so you can see shades in daylight before choosing, and a best price guarantee backed by a price match page. UK shipping is free over £100, and product listings show the price with and without tax, which helps buyers who qualify for VAT relief and can use the store's VAT exempt account option. The drawbacks are that it is online only, phone lines are open just four hours a weekday, and clearance stock is sold as non-returnable.

Who it is for

Price-conscious buyers of premium brands who want a best price guarantee

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Best price guarantee and a price match guarantee page
• Free UK shipping on orders over £100
• Color ring loan programme to check shades before ordering
• Brands include Belle Tress, TressAllure, Ellen Wille, Gisela Mayer, Raquel Welch, Gabor, Dimples and Trendco
• VAT relief claim form and VAT exempt accounts

Strengths and weaknesses

• Strength: Shows prices with and without tax, useful for VAT relief buyers
• Strength: Serves fashion and necessity wearers, transgender clients, men and children
• Strength: Loyalty points and a free discount club
• Weakness: Online only, with phone support Monday to Friday, 11am to 3pm
• Weakness: No fitting shop listed
• Weakness: Clearance items are marked non-returnable

Key facts

• Founded: 2005
• Free UK shipping: Orders over £100
• Price promise: Best price guarantee
• Color help: Color ring loan programme
• Phone hours: Mon to Fri, 11am to 3pm

Where it ranks

Valentine Wigs is No. 4 in our Best UK Wig Companies verdict.